The Virginia Consumer Data Protection Act (CDPA) passed on March 2, 2021, making it the next major state since California to shape the US Privacy landscape. The CDPA increases the protection of consumers’ data and will further expand consumer privacy rights in the US.
Though it shares similarities with the GDPR and CCPA, the CDPA establishes new definitions for precise geolocation data, profiling, targeted advertising, and the sale of personal data. The CDPA will enter into effect on January 1, 2023.