In today’s data-driven world, marketers face a unique challenge when it comes to privacy.

There are more innovative products and services than ever before that allow marketers to gather comprehensive and granular information about consumers. But protecting that same data is a top concern of recent and forthcoming regulation, which many marketers are acutely aware of after recently completing CCPA compliance.

It’s a fine line to walk for any brand.

To address this conundrum, the National Institute of Standards and Technology (NIST) created its new NIST Privacy Framework. It was developed in collaboration with stakeholders to be a voluntary tool to improve enterprise risk management. The goal of the framework is to help organizations processing and handling personal information to be responsible stewards of that data.

Privacy and Security Go Hand in Hand

The NIST Privacy Framework points to an emerging trend: Privacy and security are overlapping more and more when it comes to tasks and responsibilities. In fact, the NIST Privacy Framework was created to complement its previously released counterpart, the NIST Cybersecurity Framework.

These two practice areas must integrate fully in order for companies to successfully implement risk management. In the past, privacy and security were related, but separate areas of focus. Now, security without a privacy lens placed over it will suffer strategic gaps.

With this in mind, the NIST Privacy Framework addresses:

The NIST Privacy Framework is broken down into three parts: Core, Profiles, and Implementation Tiers.

The Core component covers how organizations need to connect privacy best practices to their missions and goals. The Profiles section reinforces the roles each member of the organization plays in risk management. And the Implementation Tier talks about privacy protection action items.

Maintaining CCPA Compliance

One of the benefits of the NIST Privacy Framework – and a key driver for creating it – was to demonstrate and maintain compliance with global privacy laws. The two most well known are the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

CCPA compliance is especially top of mind for marketers, as the effectual deadline just passed and the enforcement deadline is approaching. There are also provisions being added to the law that make one-time CCPA compliance impossible.

Tools such as the NIST Privacy Framework help companies better manage ongoing privacy strategies so they can avoid potential risks with new laws or changes to existing ones. It helps formalize best practices and strategic processes to complement technical tools such as privacy management software.

Privacy management software gives companies powerful automation to achieve global privacy compliance. It automates all CCPA compliance requirements, including the intake and fulfillment of consumer rights requests and further helps with building your data map and execution of PIAs & DPIAs.

Essentially, privacy management software allows companies to leverage intelligent risk mitigation to discover and address liabilities faster. In the brave new world of managing risks, you can’t hope to survive – or thrive – without this kind of solution.

The NIST Privacy Framework in Practice

The NIST Privacy Framework emphasizes the fact that the way organizations have to think about privacy has changed forever. In order to stay on top of a fast-paced regulatory environment, companies must effectively manage their processes and take advantage of advanced automation.

For practical ways to implement NIST’s new framework into your privacy program, join this IAPP-led webinar. You’ll learn how your organization can enable better privacy engineering practices in support of privacy-by-design concepts.

If you’re looking for a powerful and easy-to-use privacy management software, OneTrust is purpose-built to solve these challenges at scale – allowing organizations to simplify their privacy program management. Schedule a demo today to learn more.