OTT App Consent Overview
4 mins | April 8, 2021
With OneTrust OTT and CTV App Consent, integrate privacy controls into your streaming applications. Collect and store consent and preferences within Smart TVs, Over-the-Top (OTT) applications, and Connected TV (CTV) environments. As companies build out their own applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a Consent Management Platform to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.