With the addition of first-party data to consent and preference management, organizations can use one powerful platform to capture, centralize, govern, and sync data while keeping trust and transparency at the forefront of all consumer interactions.
The Benefits of a First-Party Data Solution
The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. OneTrust can help your organization deliver the personalization that drives measurable results and a loyal customer base.
Provide Better Transparency
As third-party cookies are deprecated, the most valuable component to your work will be building trust with customers through transparency and a better understanding of what they want.
Offer a Clear Value Exchange
Building authentic relationships starts with clear value exchange, asking customers for the right data at the right time and being transparent about the benefits and considerations of providing that data.
Discover New Audiences
Implement more advanced authentication strategies that support retargeting and suppression, such as choosing a market identifier that integrates with your consent and preference centers.
How OneTrust Helps
Understand Where You Leverage Third-Party Cookies Today
You may be using third-party cookies without realizing it! Scan your websites to have full visibility into the data sources that you’ll lose.
Build Trust to Collect Data Directly from Customers
Capture first-party data on various collection points using pre-built UIs. Enhance customer profiles and begin to replace other data sources like third-party cookies.
Provide Your Audience with More Choices
Deliver dynamic and logic-based preference centers with communication options, custom questions and consent choices based on geolocation for better personalization, segmentation and hyper-targeted campaigns.
Activate Data with MarTech and AdTech Stacks
Leverage pre-built integration connectors and workflows to your full martech and adtech stack to ensure user choices are honored in all marketing, sales, and communication activities.
Integrate with Leading Identity Management Solutions
Sync with leading ID solutions to identify the end user after the first interaction. Conduct a “cookie-less” consent and preferences sync across domains and web, mobile, and CTV devices.
Stay Compliant and Transparent Across Digital Properties
With the removal of third-party cookies, organizations will still need a Consent Management Platform (CMP) to comply with regulations and capture consent for other types of cookies and tracking technologies.