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OTT and CTV Consent

Embed privacy controls in Over-the-Top (OTT) Apps and Connected TV (CTV)

Realize the opportunity of digital advertising and publisher personalization while building trust through consent management. 

  • Scan your apps for SDKs, trackers, and other digital advertising identifiers 
  • Capture, store, and signal consent and preferences across devices
  • Communicate preferences downstream to vendors or AdTech providers
  • Demonstrate Smart TV, OTT applications, and CTV compliance with global privacy laws

Streamline OTT and CTV consent management 

Configure your OTT and CTV consent management platform (CMP) to follow global opt-in requirements or use the IAB TCF 2.0 framework to conduct targeted advertising in compliance with the GDPR.

Pop-up privacy notice that allows users to accept or reject all cookies, view their privacy settings, or see a list of the service's partners.

Integrate with OTT and CTV platforms to support compliance with the consumer’s right to opt-out of the sharing of personal information and ensure proper opt-outs are communicated to third parties. 

Pop-up privacy notification that allows a user to opt-out of the sharing of personal information.

Give users the ability to easily exercise their privacy rights – including the right to access or delete data. Automatically discover and respond to rights requests and easily aggregate the subject’s data to action.

Options that allow a user to exercise their consumer rights, such as downloading their data or requesting deletion of their personal data.

Let consumers in the same household individually manage their preferences. Provide them with "cookie-less" experiences by syncing with ID solutions that identify them after consent is given.

Module that allows users to set different profiles for their preferences.

Leverage direct API calls and native SDKs of platforms such as Apple TV, Amazon Fire, Roku and more. OneTrust integrations allow you to set and read consent and preferences on any device.

The OneTrust logo surrounded by a network of services, such as Android, AppleTV, Roku, Amazon FireTV, and TIzen.

April 30, 2024

Direct marketing do's and don'ts: Addressing double opt-in requirements and recommendations

Join OneTrust DataGuidance and legal experts as we dive into the intricacies of double opt-in within the framework of EU marketing regulations. From understanding the fundamental requirements to exploring best practices and case laws, this session will provide insights on how to master double opt-in compliance and elevate your direct marketing strategies.

Demonstrate your trust transformation

The complex regulatory environment requires agility. We’re here to support you in achieving and maintaining compliance with relevant regulations and frameworks.


Conduct targeted advertising in compliance with the GDPR.

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Support compliance with the CCPA and CPRA consumer’s rights requirements

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Ready to get started?

Request a free demo today to see how OneTrust can guide your trust transformation journey