Embed Privacy Controls in Over-the-Top (OTT) Apps and Connected TV (CTV)
The consumer demand for digital-first, streaming content continues to increase. While digital advertising and publisher personalization opportunity is endless, it’s imperative to implement OTT and CTV consent to capture, store, and signal consent and preferences downstream to vendors or AdTech providers. Our consent management platform helps you support Smart TV, OTT applications, and CTV compliance with laws and regulations like GDPR, CCPA, and more.
Provide Choice and Transparency for Streaming Users
OTT and CTV App Auditing
Scan your applications for SDKs, tracking technologies, and other identifiers.
Design & Define UX
Leverage multiple built-in consent approach options or customize your own for an optimal viewer experience.
Deploy, Integrate, and Sync
Use Native SDKs for easy deployment and integration. Sync consent and preferences across devices for a personalized experience.
Monitor and Optimize
Maintain granular consent receipts and demonstrate compliance over time.
Streamline OTT and CTV Consent Management
Collect Opt-In Consent to Deliver Personalized Experiences
Configure your OTT or CTV CMP using to follow global opt-in requirements or use the IAB TCF 2.0 framework to conduct targeted advertising in compliance with the GDPR, while appropriately storing consent and preferences and signaling it downstream to ad tech vendors.
Comply with Do Not Sell or Share Opt-Out Requirements
Integrate OneTrust into OTT and CTV platforms to support compliance with the CCPA and CPRA consumer’s right to opt-out of the sale or share personal information and ensure the proper opt-outs are communicated to third parties.
Empower Users to Manage Their Preferences
Give users the ability to exercise their privacy rights – including the right to access or delete data through a settings menu. Automatically discover and respond to a rights requests and easily aggregate the subject’s data to action.
Set Multiple User Profiles and Sync Data Across Devices
Enable consumers of the same household to manage their preferences as individuals, allowing for more granular user controls within OTT or CTV applications. Provide users with a “cookie-less” experience by syncing with ID solutions to identify the end user after consent is given once. This builds trust and delivers a personalized experience across all devices without relying on third-party cookies.
OneTrust Supports a Variety of Platforms
Our OTT and CTV solution is comprised of direct API calls and native SDKs built for each platform and the corresponding actions to set and read consent and preferences across a variety of OTT platforms.
Get Started with OTT and CTV Consent
Sign up for a demo to learn how you can streamline your consent and preference management for over-the-top and connected TV apps.