Today, OneTrust is excited to unveil the Privacy & Data Governance Cloud, empowering organizations to go beyond compliance and enable trusted data use by operationalizing privacy management, consent and preferences, data governance, and responsible AI to deliver against your privacy and data governance objectives in one platform.
Privacy professionals have watched their day-to-day operations evolve at a staggering pace and in this environment, maintaining an efficient global privacy program is a complex task. The lines between privacy, security, data governance, marketing, and IT teams have blurred. Privacy is now a catalyst for building unified programs that help organizations not only comply with regulations and mitigate risk, but to drive more effective, ethical, and trusted use of data. Not just because global data protection laws are mandating it, but because stakeholders are demanding it. People expect greater transparency and control of their data. And they want to buy from, work for, and invest in businesses that demonstrate trust. Maintaining good data privacy and governance practices is at the heart of building consumer and stakeholder trust.
“Responsible use of data is the price of admission for earning customer trust. Regardless of how quickly governments or businesses move to protect customer data, consumers want brands to act now.” – Adobe 2022 Trust Report
That’s why today’s announcement comes at such a vital time for organizations that need a unified privacy and data governance program where teams, data, and processes can integrate, giving businesses a centralized view and understanding of their data. Privacy management has been at the core of OneTrust’s business from the beginning, helping thousands of businesses, big and small, automate their privacy programs. Now more than ever, the case has never been clearer for organizations to implement the proper solutions to help automate privacy compliance, enforce strong data governance policies, and offer consumers transparency and choice over the use of their data. That’s why we’ve spent the last several years working closely with our customers to build the OneTrust Privacy & Data Governance Cloud.