Apple iOS 14 Privacy Update: Capture IDFA Consent

Maintain Opt-ins and Monetization, While Building Trust and Transparency in Your Mobile Application

With the release of iOS / iPadOS / tvOS 14.5, Apple requires applications to provide more transparency to users for the the data the application and the application’s third-parties are accessing from the user. With this update, businesses are required to display a privacy nutrition label in the App Store, and additionally, for applications that track users or utilize IDFA (ID for Advertisers), it is required to obtain permission prior to processing data.

OneTrust mobile app consent provides scanning capabilities to understand the SDKs and technologies tracking data within the application and maximize opt-ins by collecting the App Tracking Transparency permission on your app’s behalf through customized prompts.

How OneTrust Helps

Scan Your Mobile App to Identify Trackers and IDFA

Scan your app to identify privacy permissions, IDFA, frameworks, and SDKs
Understand third-party trackers on your app by leveraging a pre-categorized database
Adjust your consent approach based on findings from the scans to demonstrate compliance
Utilize visual reports for an easy understanding of your app’s privacy health
Use the scan report to build your “nutrition label” in Apple’s app store

Configure iOS Apps to Prompt and Capture IDFA Consent

Configure a pre-prompt before the App Tracking Transparency permission prompt has to been shown or requested
Since Apple only allows permission requests once, maximize opt-ins using a pre-prompt
Target users that previously did not allow tracking with a tailored Post-Prompt notice

Prime the User for Social Sign On Functionality

Configure a pre-prompt following a user request for social sign-on ahead of the iOS 14.5 prompt to prime the user to opt-in
Educate and provide transparency to the user about the App Tracking Transparency prompt
Tailor the pre-prompt to match your brand with customized messaging, images, colors, etc.

Check, Monitor and Log Consent for IDFA

Maintain granular consent receipts and demonstrate compliance over time
Measure the impact of the app tracking and transparency prompt by monitoring opt-ins for the IDFA category
Build a centrally located, historical consent database for data regulators and auditors
Utilize detailed analytics and visual dashboards to track the progress of your privacy program

Chat 1:1 With a Mobile App Expert

Interested in what OneTrust can do for you? Request a demo today to see how our comprehensive mobile app solution can help your business comply with Apple iOS 14 guidelines.

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Apple iOS 14.5

Configure iOS 14.5 Apps to Prompt and Capture IDFA Consent