The California Attorney General (AG) announced the approval of additional regulations to the CCPA. These additional regulations ban ‘dark patterns’ that delay or obscure the opt-out process for the sale of personal information and prohibit organizations from using confusing language or including unnecessary steps.
Request a demo: Find out how OneTrust can support your ongoing CCPA compliance
What’s Included in the Additional CCPA Regulations?
This latest set of CCPA regulations provides organizations with greater guidance on how to ensure consumers are being afforded the appropriate rights, including:
- Businesses that sell personal information that is collected via offline interactions must also be sure to inform consumers of their right to opt-out and how to exercise that right via an offline method.
- The additional regulations provide businesses with an optional Privacy Options icon:
- Organizations’ opt-out methods must be easy to follow and require minimal steps to allow the consumer to opt-out.
- Opt-out methods must not subvert or impair a consumer’s choice to opt-out, whether by design or by effect.
- The regulations also clarify what kind of proof an organization may require an authorized agent to provide, and what the business may require of a consumer to verify their request.
Request a demo: Find out how OneTrust can support your ongoing CCPA compliance
How Does OneTrust Support CCPA Compliance?
OneTrust is here to help organizations of all sizes simplify their CCPA compliance, with a dedicated suite of technology solutions and professional services. With OneTrust, your organization can put a geo-targeted opt-out of sale link on your website for California consumers, provide customers with a clear choice over how their data is used, and create a toll-free number to collect offline consumer privacy requests.
For more information on how OneTrust can help keep your CCPA program up to date, request a demo today.
Further reading the AG’s additional CCPA regulations:
- DataGuidance news: California: AG announces approval of additional regulations under CCPA
- Attorney General’s press release: Attorney General Becerra Announces Approval of Additional Regulations That Empower Data Privacy Under the California Consumer Privacy Act
- Final regulations: California Consumer Privacy Act Regulations
- DataGuidance Blog: The Definitive Guide to California Privacy Laws
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