The California Attorney General (AG) announced the approval of additional regulations to the CCPA. These additional regulations ban ‘dark patterns’ that delay or obscure the opt-out process for the sale of personal information and prohibit organizations from using confusing language or including unnecessary steps.
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What’s Included in the Additional CCPA Regulations?
This latest set of CCPA regulations provides organizations with greater guidance on how to ensure consumers are being afforded the appropriate rights, including:
- Businesses that sell personal information that is collected via offline interactions must also be sure to inform consumers of their right to opt-out and how to exercise that right via an offline method.
- The additional regulations provide businesses with an optional Privacy Options icon:
- Organizations’ opt-out methods must be easy to follow and require minimal steps to allow the consumer to opt-out.
- Opt-out methods must not subvert or impair a consumer’s choice to opt-out, whether by design or by effect.
- The regulations also clarify what kind of proof an organization may require an authorized agent to provide, and what the business may require of a consumer to verify their request.
Request a demo: Find out how OneTrust can support your ongoing CCPA compliance
How Does OneTrust Support CCPA Compliance?
OneTrust is here to help organizations of all sizes simplify their CCPA compliance, with a dedicated suite of technology solutions and professional services. With OneTrust, your organization can put a geo-targeted opt-out of sale link on your website for California consumers, provide customers with a clear choice over how their data is used, and create a toll-free number to collect offline consumer privacy requests.
For more information on how OneTrust can help keep your CCPA program up to date, request a demo today.
Further reading the AG’s additional CCPA regulations:
- DataGuidance news: California: AG announces approval of additional regulations under CCPA
- Attorney General’s press release: Attorney General Becerra Announces Approval of Additional Regulations That Empower Data Privacy Under the California Consumer Privacy Act
- Final regulations: California Consumer Privacy Act Regulations
- DataGuidance Blog: The Definitive Guide to California Privacy Laws
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