OneTrust is thrilled to announce the launch of its new OTT and CTV webinar collection, “Mobile, OTT, and CTV: The Next Privacy Frontier”.
We all know how important cookie consent on your website is but what mobile apps, OTT platforms, and CTV? GDPR, CCPA, IAB TCF, and even Apple’s iOS 14 updates require valid consent to be captured across mobile, OTT, and CTV applications before initiating tracking and. targeted advertisements.
Increased mobile, OTT, and CTV applications usage, regulations, technology, and consumer demand for greater privacy control make this the perfect time to tap into the privacy frontier.
The Future of Entertainment
Application downloads and streaming entertainment is at an all-time high. As the world adjusted to the Covid-19 Pandemic with remote working ––mobile, OTT, and CTV content consumption has surged to new heights.
According to TechCrunch, there were more than 218 billion app downloads in 2020. This is a 6.86% increase from the year prior. Experts predict that there would be a 25% increase in global mobile app downloads between 2018 and 2022. By this estimate, we can expect there to be 258 billion app downloads globally.
2020 was also a major year for OTT and CTV services. Shortly after the first round of stay-at-home orders, Nielsen reported a 61% increase in streaming via conventional TVs. On average, US adults spent 1:12 minutes per day consuming streaming content in 2020—a 33.9% YoY increase, according to eMarketer.
While this growth opens new opportunities for companies to reach consumers in a whole new way. It also presents challenges. As mobile, OTT, and CTV app usage continues to grow regulatory enforcement grows along with it.
OneTrust OTT and CTV Webinar Collection
Save your spot today for the webinar collection. Learn from application experts on topics such as how to create user-friendly privacy controls, strategies to improve monetization and personalization, and how to boost opt-ins with Apple’s latest app tracking transparency prompt requirement.
- March 23: The Connected Craze: Addressing Compliance Across Devices
- April 6: OTT & CTV Platforms: How to Create Loyal Connected Customers
- April 14: A Deep Dive into Delivering Personalized Experience to Video Streamers
- April 22: Mobile Monetization & Personalization Strategies for the Privacy Era
- April 29: Apple iOS 14: How Big Tech is Changing the Privacy Game