OneTrust Mobile App Scanning & Consent

Global privacy regulations like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) have put a brighter spotlight on mobile app technologies and how apps collect data and share it with third-parties. Companies developing mobile solutions and delivering upon mobile-first strategies are seeking solutions to build intelligent, data-driven applications that respect user’s privacy and build brand loyalty. OneTrust’s technical privacy by design solution enables businesses to collect consent, scan for tracking technologies and unknown SDKs, and give both privacy and mobile app development teams visibility into how their app is sharing data with other third-parties.

Understand Your Apps' Privacy Health and Collect Consent

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Scan for Tracking Technologies

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Collect Valid and Granular User Consent

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Identify Third-Parties Using Your Data

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Give Users Advanced Control

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Maintain Records of Consent

Mobile Consent Collection and User Experience

Balancing valid consent collection while creating positive digital experiences is a new challenge for many business trying to comply with global privacy regulations. OneTrust Mobile App Scanning and Consent gives organizations an understanding of the tracking technologies that may exist on their app as well as provides a mechanism to properly capture user consent and preferences. The enhanced user interfaces and customizable preference centers allow companies to give users greater control over their communications settings while delivering exceptional digital experiences to build trust and brand loyalty.

Scan Your App for Tracking Technologies and Understand your App’s Privacy Health

Scan Apps for Third-Party Tracking Technologies

Third-party data sharing is consistently a major topic across global privacy regulations. OneTrust enables businesses to demonstrate compliance by scheduling scans of their apps to identify privacy permissions, frameworks, and SDKs and make adjustments to their consent approach based on findings from the scans. Companies can export visual reports to help business units and developers gain an understanding of the app’s “privacy health.”

Collect Consent While Adhering to Global Regulations

The OneTrust platform allows business to capture who consented, when it occurred, and what they were told upon consenting, while generating granular receipts to help demonstrate compliance. Organizations can leverage multiple consent approaches built directly into OneTrust or customize an approach to fit specific needs of their business. Upon collecting consent, OneTrust syncs consent and preferences settings across systems in real-time to ensure consistency for sales and marketing activities.

Manage Preferences and Sync Across Systems

OneTrust enables businesses to build customer loyalty by leveraging customizable preference centers that allow users to granularly manage their communications settings by product, channel, frequency and more. Companies can reduce compliance risk by utilizing OneTrust to sync these preferences and consent settings across marketing channels and IT systems.

Eliminate Data Siloes with a Central Consent and Preference Database

Maintaining consent receipts and historical records are crucial activities to demonstrate compliance with CCPA and other global privacy regulations. Consent records and preference settings are centrally stored within OneTrust, allowing businesses to leverage the historical documentation for data audits and managing customer and data subject requests directly from the portal. Analytics and visual dashboards can be used to track progress of your privacy program and integrated with marketing and IT technologies via OneTrust API.

Mobile Consent Collection

Enable Users to Adjust Preferences Through Your App

Use a Mobile App Privacy Preference Center to grant users greater control over their settings. The Preference Center helps app users adjust their consent settings to fit their needs. Preference changes are synced with OneTrust and any integrated applications, such as Marketing Automation or Customer Relationship Manager (CRM) tools.

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