Apple iOS 14.5: How big tech is changing the privacy game and what it means for your mobile application in the Nordic market

Last year, Apple debuted a collection of privacy features when it announced iOS 14 at WWDC. From masking the Identifier for Advertisers (IDFA) by explicit opt-in to requiring a privacy “nutrition label”, app owners are required to make necessary changes to their application. While these changes are giving consumers more control and transparency, the AdTech industry is taking a hit after relying on IDFA for ad monetization over the past decade.   

Join this webinar to learn how to:

• Navigate the recent Apple iOS 14.5 updates
• Discover best practices in the Nordic market
• How to help maintain opt-ins and monetization, while building trust and transparency in your mobile application. 

Speaker:

Tom Southern, Country Offering Lead at OneTrust