On Demand

OTT App Consent Overview

4 mins | April 8, 2021

Video Consent and Preferences

With OneTrust OTT and CTV App Consent, integrate privacy controls into your streaming applications. Collect and store consent and preferences within Smart TVs, Over-the-Top (OTT) applications, and Connected TV (CTV) environments. As companies build out their own applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a Consent Management Platform to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.

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