The Rise of OTT and CTV Privacy-Centric Advertising: Infographic

Resource Consent and Preferences

CTV OTT Advertising privacy

OTT and CTV Advertising

Over-the-Top (OTT) and CTV advertising is becoming a hot topic in the ad tech ecosystem—and for good reason. The number of Connected TV users is expected to hit 198 million this year. Internet users in the US average 17 hours per week viewing OTT and CTV content. According to The Trade Desk, two-thirds of US households don’t have cable or plan to cut the cord to linear TV. And eMarketer research finds that more than half of US consumers’ digital video views will be with OTT services this year.

What do Publishers Need to Know About OTT and CTV Advertising, Consent, and Compliance?

OTT, or “over-the-top,” serves as the new, modern way to consume digital content—and presents new opportunities for publishers and advertisers to reach streaming content users in a whole new way. The shift to OTT content consumption opens an opportunity for publishers and advertisers to engage the streaming audience and deliver a more personalized experience through OTT advertising.

But as companies build out their own OTT applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a consent management platform (CMP) to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.

Get the Free Resource

In this infographic, we cover what publishers and advertisers need to know about OTT and CTV advertising privacy—from definitions and statistics to integrating a privacy-centric strategy into OTT applications.

Get Resource

Note: All fields marked with * are required

I’d like email updates on local events, news, resources and products to stay connected with the OneTrust community. Unsubscribe at any time.

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform

How would you like us to contact you?

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You Might Also Be Interested In


WEBINAR | JUN 08, 2022

The New Digital and Data Strategy in the EU and UK: DMA, DSA and the UK Online Safety Bill

GUIDE | MAY 18, 2022
Consent and Preferences

IAB TCF 2.0 Checklist for Publishers

WEBINAR | JUN 01, 2022
Privacy Automation

From Data Compliance to Data Intelligence

WEBINAR | JUN 01, 2022

7 Ways Trusted Brands Promote Their Security, Privacy, Ethics, and ESG Programs

WEBINAR | JUN 01, 2022
Regulations

Thailand Personal Data Protection Act Takes Effect

ANALYST REPORT | MAY 16, 2022
Third-Party Risk

OneTrust is a Leader in Third-Party Risk Management Platforms

WEBINAR | MAY 26, 2022
GRC

How successful security teams manage risk to build trust and drive growth

WEBINAR | JUN 02, 2022
Privacy Automation

OneTrust and Microsoft Come Together to Automate Employee Rights Requests

Onetrust All Rights Reserved