Welcome to our video series, innovators in Privacy Tech! At our global user conference in London, PrivacyTECH, we interviewed the best and the brightest minds in the privacy industry for their insights on everything from the California Consumer Privacy Act (CCPA), the future of privacy, how to achieve sustainability in your privacy program and more.
Today we have Adam Stringer, Managing Consultant at PA Consulting. PA Consulting has 2,600 specialists in consumer, defence and security, energy and utilities, financial services, government, healthcare, life sciences, manufacturing, and transport, travel and logistics. They operate globally from offices across the Americas, Europe, the Nordics and the Gulf.
The Future of Privacy
When thinking about the future of privacy, Stringer notes that Chief Data Officers and privacy teams will be working much closer together than ever before. Many organizations have had a Chief Data Officer in place some time, and that role is often focused on using data for commercial means. Moving forward, Straight believes that Chief Data Officers are going to have to work with privacy officers to look at the balance between the use of data for commercial gain and the use of data to promote customer trust.
“We’re seeing a heightened awareness around privacy, perceptions are changing, customers are far more aware of how organizations are using their data and are demanding it, because they know they have rights and are aware of those rights.”
According to Straight, there’s a trend of heightened awareness around privacy, and we’ve already started that trend particularly in Europe. In the U.S., the trend is becoming increasingly prevalent with the very public incidents that we’ve seen recently and with the announcement of CCPA.
“I think heightened awareness from consumers will be a big trend in the next 3-4 years.”
As Straight notes, he is seeing a lot of clients getting caught up in a particular part of a regulation, without thinking about the intent of the regulation, or putting themselves into the shoes of their customer or data subject to think about what that data subject expects of them.
“If you can get into that mindset, you’re going to be creating a framework that will stand the test of time. My advice is to try to keep it simple, try and look at the spirit of the regulation and not overanalyze every line.”