Privacy and consent management continue to play an ever-increasing role in organizations, making the choice of platform provider even more important. KuppingerCole has published this year’s keenly awaited Privacy & Consent Management Leadership Compass to share their findings across the industry.
We are thrilled to announce that OneTrust was the only vendor earned the highest scores across every evaluated category in the KuppingerCole Privacy & Consent Management Leadership Compass.
“OneTrust is a fast-growing player in this market. Its Privacy Management Suite is a complete offering of data inventories, cookie management, preference setting, and compliance progress. OneTrust takes a multi-stakeholder approach to meet the needs of legal departments, marketing departments, and end-users.”
KuppingerCole’s Leadership Compass helps organizations in their vendor selection process by providing an overview of a particular market segment and identifying the leaders, challengers, and followers. The report uses a range of different sources to build their evaluation, including experience from their advisory projects, customer feedback, product descriptions and a questionnaire.
OneTrust is the only vendor to achieve “strong positive” marks (the highest score) in all evaluated categories, indicating outstanding support for the subject area evaluated. OneTrust was also recognized as a Product, Innovation, Market and Overall Leader, which is defined in the report as being exceptionally strong in these areas. Notably, KuppingerCole also ranked OneTrust in the highest position in all six of the report’s vendor comparison graphs which evaluate market, product, and innovation leadership. OneTrust was also awarded top marks in the eight product features, which included cookie and tracker approach, preference customization, consumer control, and data risk management.
OneTrust is the most widely used consent management solution on the market, providing organizations with technology-based solutions across all industries to collect, manage, and signal valid consent and preferences in compliance with global privacy laws including the GDPR and CCPA. OneTrust offers tools specifically designed for marketers, publishers and advertisers, providing the organizations with the support they need to design compliant and positive user experiences when getting consent prior to leveraging cookies, targeted advertising or personalized content.
OneTrust’s multi-stakeholder approach strikes a careful balance between legal compliance and the user experience, creating a valuable symbiotic relationship that continues to deliver results. KuppingerCole highlights in their report, “OneTrust is a fast-growing player in this market. Its Privacy Management Suite is a complete offering of data inventories, cookie management, preference setting, and compliance progress. OneTrust takes a multi-stakeholder approach to meet the needs of legal departments, marketing departments, and end-users.”
OneTrust’s holistic approach to providing solutions continues to be key. KuppingerCole noted the importance of OneTrust’s breadth, delivering consent management solutions to every industry, the capability of managing 10,000 transactions per second, being an IAB-registered consent management platform, offering localization in 100 languages and supporting the Kantara Consent Receipt Standard.
OneTrust is proud to have ranked so highly in KuppingerCole’s Privacy & Consent Management Report, and thanks the community of customers, partners, and employees that continue to support OneTrust.
*Source: KuppingerCole Analysts AG – KuppingerCole Privacy & Consent Management Leadership Compass; Anne Bailey; August 2020.