Lottomatica is part of the International Game Technology (IGT) group, which operates globally in over 100 countries around the world in the sector of technologies, products and services for games. Lottomatica manages a wide range of products that can be accessed online or through a network of more than 90,000 points of sale across Italy, including tobacconists, bars, service stations, newsstands.
As the Italian gaming leader, Lottomatica’s mission is to lead the evolution of the sector through innovative technologies and responsible actions. Acting responsibly is essential for Lottomatica and is the reason why the company has adopted data protection and privacy management model that allow the principles of the GDPR to be applied within the complex ecosystem of their processes.
In line with this model, the Data Protection Officer (DPO) monitors the privacy management system and guides the choices at an organizational, technological and process level. DPO at Lottomatica, Giovanni Del Lungo, described the main challenge as DPO being leading all of the data protection activities in what is a very complex and constantly evolving context.
The importance of privacy in the gaming sector
Privacy is an integral part of the company’s values and mission. Lottomatica run a wide range of products including lotteries, sports betting, portals and gaming APPs, to electronic money services, and payment transactions. From the integrity of transactional data relating to a payment or a bet, to the confidentiality of data relating to the player on the occasion of a win, to cyber security standards for the digital world, Lottomatica keep data protection and privacy central to their operations.
“We manage data processing involving millions of people and tens of billions of transactions per year. The principles of security and privacy guide our choices at every level, helping us to continue to strengthen the trust of the people who entrust us with their data,” said Giovanni.
Onetrust: Translating principles into concrete measures and pragmatic actions
In 2018, as part of a GDPR compliance project, Lottomatica chose OneTrust because they were looking for a simple, agile and innovative product. Choosing OneTrust on the one hand allowed them to have a long-term vision, while on the other hand it allowed them to identify the intermediate steps necessary to quickly offer value to the company and comply with the plans. Through a single and easy-to-use tool, Lottomatica can manage all information and automate activities in support of the data protection & privacy program.
“The OneTrust solution will allow over 20 teams (focal points of the business units, control functions, etc.) access to simultaneously manage the activities of competence, sharing updated content and collaborating through the different view,” said Giovanni.
