Using OneTrust as a central consent management platform has allowed Carrefour Group to deploy the same cookie banner template across different regions and business offerings. For Carrefour Group, it was essential to maintain consistency in the look and feel of all of their websites and apps, while also being able to display the relevant information and consent choices. “In terms of the customer experience, we wanted the CMP to be the first screen to appear on any website or mobile app of the group,” said Octavio. “And in some cases, the local law is not very restrictive like here in Europe or in Brazil, so we adapted the CMP to the experience of the local customers. For example, in the case of Argentina, customers are not very familiar with CMP tools. We want to be a leader in this space, so we only showed the banner and didn’t stop customers from navigating the site.”  

A common solution for a global challenge

Carrefour Group currently deploys the OneTrust Consent Management module across over 160 websites and 30 mobile apps in France, Spain, Italy, Belgium, Romania, Poland, Brazil, Argentina, and Taiwan. OneTrust helped Carrefour Group achieve its goal of offering its customers greater choice and transparency, by centralizing captured consents and preferences in a single platform.

Considering the scale of the implementation, Carrefour Group found deploying OneTrust Consent & Preferences solution to be a simple task; “Implementing OneTrust was quite easy. In some cases, it took less than one week to implement the CMP.” Carrefour Group was also under a particular time constraint in France due to the compliance deadline for meeting the requirements of the CNIL’s Guidelines on the use of cookies and other trackers. OneTrust was able to help Carrefour Group meet this deadline and deploy a compliant consent platform on time and consistent with the business’s needs.   

Transparent collection of opt-in consent

Increasing the number of opt-ins received through their preference centers is an important element of Carrefour Group’s business model. Therefore, having an easy-to-use, clear, and transparent method for obtaining consent across all of Carrefour Group’s web properties help improve customer experience and opt-in rates. Having already seen success through the OneTrust Consent & Preferences modules, Carrefour Group aimed to deploy these solutions to the wider business, as Octavio explained, “In terms of the roadmap, we want to be sure that we have OneTrust in all the websites across the group because even though today we have done a huge job, we are always developing new business units or new startups. We want to be more transparent in terms of collecting all the opt-ins and opt-outs of our customers.” 

Moving forward, Carrefour Group’s strategy is to consolidate the tools they use across the business. In relation to their consent management platform, OneTrust offers a single, centralized platform allowing them to deploy across all new and existing areas of the business. This not only builds brand consistency across websites and apps, but it also allows Carrefour Group to centralize their processes and share best practices between teams, ultimately finding the right formula for obtaining compliant, transparent opt-ins.