The introduction of the GDPR and subsequently the CCPA had significant implications for the publishing industry and prompted a360media to step up their compliance game for their portfolio of celebrity and health & fitness media brands across the US. With a total circulation of more than 5.3 million, and more than 652+ million global page views per month, a360media needed to develop a streamlined privacy program that wouldn’t over burden their lean team, while ensuring the best interests of their users are protected. To achieve their goals, they partnered with Red Clover Advisors and leveraged a range of OneTrust tools.
Red Clover Advisors support their customers in developing data privacy strategy and compliance processes, helping to simplify data privacy complexity. Supporting a360media to refine and update their privacy structure, to make privacy accessible both internally and for a360media’s customers.
Making privacy accessible
The two main priorities for a360media were to make privacy more accessible for employees, and to strike a balance between making external-facing processes compliant and as user-friendly as a possible.