Building global, iconic brands that people trust and champion – that’s the goal of Yum! Brands’ (NYSE: YUM), a Fortune 500 restaurant company based in Louisville, Kentucky.  With 1.6 million employees and franchise associates across 50,000 restaurants in more than 150 countries and territories, the company’s brands include KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. 

As a publicly-traded company, Yum! Brands must keep detailed records to comply with PCI DSS, GDPR, CCPA, LGPD and more. ​ Additionally, customers, employees, franchisees, and vendors expect Yum! Brands to use their data responsibly and in alignment with global regulations.​ OneTrust helps Yum! Brands do just that. 

Yum! Brands’ Senior Manager of Global Privacy, Risk, and Compliance, Ashley Haynes, sat down for a OneTrust Champions webinar fireside chat with OneTrust’s Chief Strategy Officer, Blake Brannon, to discuss approaches to privacy program management and more. 

Specifically, the GDPR went into effect in May of 2018, and Haynes raised her hand to help fully support privacy program operations. Once Yum! Brands was in a good place for GDPR compliance, Haynes shifted her focus to the CCPA, and recognized the need to build on manual compliance processes with a purpose-built technology.