Mobile, OTT, and CTV: The Next Privacy Frontier
Apple iOS 14: How Big Tech is Changing the Privacy Game
Last year, Apple debuted a collection of privacy features when it announced iOS 14 at WWDC. From masking the Identifier for Advertisers (IDFA) by explicit opt-in to requiring a privacy “nutrition label”, app owners are required to make necessary changes to their application. While these changes are giving consumers more control and transparency, the AdTech industry is taking a hit after relying on IDFA for ad monetization over the past decade.
Join this webinar to learn how to navigate the recent iOS 14 updates and discover best practices to help maintain opt-ins and monetization, while building trust and transparency in your mobile application.