Press Release

OneTrust Launches Targeted Data Discovery Technology to Automate Data Subject Requests

Targeted Data Discovery module automates data mapping, subject requests, and other data-driven privacy program activities

October 08, 2018

Today at PrivacyTech, the leading event for privacy technology, OneTrust announced the new Targeted Data Discovery technology integrated into the market-leading privacy management technology platform. With OneTrust Targeted Data Discovery, companies can integrate data and build actionable, privacy-based workflows into OneTrust data mapping and subject requests. The tool is design to integrate with industry-leading customer relationship management (CRM), IT service management (ITSM), and human resource information system (HRIS) tools. Customers can also build custom integrations with internal applications.

Learn more during PrivacyTech: Using Data Discovery Tools in Combination with OneTrust on Tuesday 9th October at 15:30 in the Morgangis Room

The OneTrust Targeted Data Discovery tool helps companies comply with the GDPR and other global privacy laws. The tool provides a generic framework for customers to integrate their key business applications, constantly update information relevant to their specific privacy use case, and incorporate that information into OneTrust. The tool helps companies understand both what data they are collecting and if that data changes, as well as automate specific data subject information retrieval. Customers can build event-based triggers into their OneTrust modules, such as OneTrust Data Mapping or OneTrust Data Subject Requests, to automatically pull the information needed to maintain or process these workflows. This process can occur manually or on a scheduled basis through an API feed. Customers can also build custom integrations with internal applications in addition to those that are in the marketplace.

In addition to OneTrust’s Targeted Data Discovery technology, OneTrust also launched an enterprise data discovery integration marketplace for organisations to use their broader data discovery tools within OneTrust, further automating privacy management activities.

“Data discovery can be complex, hard to maintain and at times provide information that isn’t relevant to specific privacy use cases,” said Blake Brannon, VP Product, OneTrust. “The OneTrust Targeted Data Discovery Tool helps solve these issues and gives our customers a flexible framework to integrate the relevant data into the platform and set workflows to automate data mapping and subject access requests. We’re proud to continue to build on the world’s leading dedicated privacy management technology and provide our customers a robust and intelligent platform to help solve the complexities of GDPR and other global privacy regulations.”

OneTrust Targeted Data Discovery will be available in Q4 2018.

For additional information, or to request a live OneTrust Privacy Management Software demo, visit or email


About OneTrust

OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with global data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and California Consumer Privacy Act. An additional 10,000 organisations use OneTrust’s technology through a partnership with the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community.

The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organisation to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 300+ in-house certified privacy professionals.

The software, available in 50+ languages, is backed by 27 awarded patents and can be deployed in an EU cloud or on-premise.

OneTrust helps organisations implement GDPR requirements, including Data Protection by Design and Default (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping), Consent Management, ePrivacy Cookie Consent, Data Subject Access Rights, Portability and Right to Be Forgotten, as well as demonstrating accountability and compliance.

PrivacyConnect, OneTrust’s GDPR community, hosts free workshops in 85 international cities, and is attended by thousands of privacy professionals to share best practices.

PrivacyTECH, OneTrust’s global user conference, is taking place 8-10 October in London. OneTrust PrivacyTECH brings together privacy professionals to breakdown the latest technology innovations driving global privacy compliance.

OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in Bangalore, Melbourne, Munich and Hong Kong. The fast-growing team of privacy and technology experts surpasses 500 employees worldwide. To learn more, visit

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