The undeniable impact that corporate behavior has on our natural environment is a growing concern, and it’s important to build a business case around actioning a climate response. This makes a positive impact on climate change and addresses growing concerns from key stakeholder groups, providing your business with a critical competitive advantage. As excitement around climate commitments grows throughout your organization, each silo of your business will be involved from marketing to HR, to your C-suite. So, where should you begin in planning your own climate commitment?
Getting started is easier than you might think but also requires implementing a strategic plan across the organization. This means understanding where you are, where you want to be, and where you want to ultimately end up. Companies that focus only on the public target or pledge component of the climate commitment are at risk of setting up unrealistic expectations for what the company can deliver. In addition, they might create risk exposure in the form of greenwashing accusations or shareholder resolutions.
To ensure that you’re managing concerns appropriately, understanding key market drivers and existing expectations is crucial. To make things easier, we’ve created a comprehensive climate commitments white-paper to guide you. Dive in to learn about:
- Basic climate action definitions
- Advantages of climate target setting and pledges
- Challenges of climate target setting and pledges
- Developing a climate story
- What starting looks like and who is involved
- Setting targets based on your current footprint
- Types of targets
- Considering climate pledges
- Creating a credible climate action story