Guide for setting corporate climate goals
The undeniable impact that corporate behavior has on our natural environment is a growing concern for many stakeholders. By setting public climate targets and taking action to meet those goals, you can build stakeholder trust and gain critical competitive advantage. As excitement around climate commitments grows throughout your organization, each silo of your business will be involved from marketing to HR, to your C-suite. So, where should you begin in planning your approach to achieving carbon neutrality, net zero, and climate positive?
Getting started is easier than you might think but also requires implementing a strategic plan across the organization. This means understanding where you are, where you want to be, and where you want to ultimately end up. Companies that focus only on the public target or pledge component of the climate commitment are at risk of setting up unrealistic expectations on what the company can deliver. In addition, they might create risk exposure in the form of greenwashing accusations or shareholder resolutions.
To ensure that you’re managing concerns appropriately, understanding key market drivers and existing expectations is crucial. To make things easier, we’ve created a comprehensive guide to setting corporate climate commitments for achieving carbon neutrality, net zero, and climate positive. Dive in to learn about:
- Basic climate action definitions
- Pros and cons of setting climate targets and pledges
- Developing a credible climate action story
- How to set climate targets and pledges