Skip to main content

On-demand webinar coming soon...

Blog

Automating data classification and mapping to embed data context into operations

Accurately classifying data gives your organization a clearer picture of the regulatory requirements attached to it

February 7, 2022

N/A

Organizations are processing more data than ever.

Fully leveraging different types of data is mission-critical to strategy and competitiveness across most industries today. As a result, the technology that enables sales, marketing, product, and operations is increasing in complexity to fulfill data ownership and processing requirements.

These conditions make it extremely difficult for data protection and privacy teams to execute policies that are up-to-date with the latest compliance regulations. These complex technologies fragment data sources and create barriers to entry for privacy teams.

When a lack of transparency prevents teams from gaining a complete understanding of data usage across the organization, you’re at risk of non-compliance.

Effects of privacy regulations on data classification processes

The fast-changing regulatory landscape yields several new laws and specifications each year. This is especially true regarding the collection and processing of personal data by organizations.

For example:

The regulatory landscape continues to increase its jurisdiction and scope. It’s incumbent on your organization to adjust your privacy programs to adhere to these new requirements.

These rules are exhibiting more and more specificity regarding your obligations as data controllers and processors. As a result, your organization needs to become increasingly precise with the categorization and mapping of data.

If you automate data classification and mapping, you can enable compliance-informed decision-making for your organization. It will also help you remain agile to future regulatory changes.

Register for the webinar: Automating the Classification and Mapping of Sensitive Data​ on February 10 at  4:00 pm GMT

Data protection programs and your tech stack

Privacy and data security teams need to have ungated access to all data held by your organization. But when data exists in different platforms, databases, and software, it’s hard to know where to begin.

Without access controls, teams who are less familiar with data requirements may unknowingly end up using data in a non-compliant way. Preventing this is key.

To do that, organizations first need to classify and map data to gain a complete understanding of the data that’s under the jurisdiction of the most up-to-date regulations. The team will follow this up by correlating a purpose to the data. This enables the privacy teams for instance to help the organization understand what data-related activities are on or off-limits.

For example, you may be using data for content personalization or product improvements as stated in your privacy policy.

You’d need to have timestamped consent records about the appropriate version of your privacy policy from each user to support this activity. In most cases, you’d need to be able to trace consent across platforms in your tech stack — which can get tricky.

Automation can solve the barriers presented by your tech stack through the classification and mapping of your data across locations, formats, and types.

Classification of employee data

Employee data is now in scope with the CPRA (and was already in scope for the GDPR). The data you’re unknowingly collecting from your employees — such as browser history — is now a risk for your organization.

Only 30% of surveyed employees across industries indicated they never used a work device for personal activities. This information requires likely exclusion from your data collection activities, starting with a robust classification effort.

What is data classification?

Data classification is an intelligent solution for privacy, security, and governance programs seeking to future-proof their organizations from emerging regulatory change.

You can’t protect your organization from risks that you don’t know exist. The first step always must be to gain a complete picture of your data. Classification is a big piece of that effort.

Organizations need to create systems and workflows that break them free of silos to do their jobs effectively.

They can achieve this by integrating data from different operational sources, uses, and lifecycle stages into a single source of truth. The teams that accomplish this through automation tools are well-equipped to create a strong foundation for their privacy & security programs by classifying and mapping data across the organization.

These efforts are often left incomplete when executed manually.

For example, classifying data by hand often results in significant gaps. Under-classification poses risks for non-compliance because teams may not understand what they’ve missed, resulting in unauthorized uses of data.

How to automate data classification and mapping

Classifying data will help you effectively protect, store, and manage data from collection to destruction.

Teams seeking to automate this effort must first develop a strategy to collaborate with information security and governance teams. You’ll need to work cohesively to mitigate risk throughout the data lifecycle.

This begins with developing a policy that classifies data types by their level of sensitivity and might include the following classifications:

  • Public data may represent data you can freely disclose to the public: marketing materials, contact information, price lists.
  • Internal-only data may represent data you can’t disclose to the public: battlecards, sales playbooks, organizational charts.
  • Confidential data may represent sensitive data that could negatively impact operations if compromised or becomes part of a data breach: contracts with vendors or employee interviews.
  • Restricted data may represent highly-sensitive corporate data that could put the organization at financial or legal risk if compromised or subject to unauthorized disclosure or access: intellectual property, credit card numbers, social security numbers, protected health information.

Once you classify data according to type, you’re able to take the necessary actions to assess, implement, and refine your privacy program.

Taking the step to classify and map your data reduces the guesswork sometimes attributed to compliance-driven decision-making. This is especially true when you can trade a manual approach for an automated one.

While we’ll always need a human level of review, increasing your investment into automation allows you to save time, money, and resources. This will enable your privacy team to further cultivate their partnerships with business process owners to enhance compliance outcomes companywide.

Watch the webinar: Automating the Classification and Mapping of Sensitive Data​ on February 10 at  4:00 pm GMT

Increase your privacy, security, and governance program’s effectiveness with OneTrust

OneTrust Data Mapping can be the primary building block of a data governance program, especially those focusing on data privacy objectives.

This platform centralizes the information you need regarding locations, processing, and purposes of organizationally-held data.

OneTrust Data Discovery offers machine learning-based automation to find and classify the data, including unstructured data and metadata, contained within each system across your organization. This reduces manual work and provides greater assurance over the accuracy and completeness of your data map.

Partner with OneTrust to increase your privacy program’s effectiveness with:

  • 500+ out-of-the-box integrations that help you categorize and classify data such as sensitive information and personally identifiable information (PII) across all systems.
  • Custom connection builder to help you build additional connections with ease.
  • Intelligence from OneTrust Athena that learns from your data and further trains our classifiers to your unique needs.

Get started with OneTrust Data Discovery and Data Mapping today by requesting a free demo.


You may also like

Infographic

Data Discovery & Classification

Data governance in manufacturing: Challenges and use cases

Learn the impact a data governance program has in manufacturing and how it enables greater efficiency across your supply chain

February 26, 2024

Learn more

Infographic

Data Discovery & Classification

What to look for in a data discovery solution

Make sure you choose the right data discovery solution for your organization with our comprehensive breakdown of key benefits and features to look for.

February 20, 2024

Learn more

Infographic

Data Discovery & Classification

Data governance in retail: Challenges and use cases

Learn how data governance can help manage the high volume and sensitivity of data that runs through your retail operations.

February 12, 2024

Learn more

Infographic

Data Discovery & Classification

Data governance in healthcare: Challenges and use cases

Learn how data governance can help your healthcare organization effectively manage its protected health information (PHI) and other sensitive data.

February 08, 2024

Learn more

Infographic

Data Discovery & Classification

Data governance in financial services: Challenges and use cases

Learn how data governance can help address common challenges in the financial services industry and protect your most critical information.

January 12, 2024

Learn more

Webinar

Data Discovery & Security

A guided tour of OneTrust Data Discovery magic

Our expert speaker will demonstrate how common real-world data challenges can be identified, addressed, and reported on, leading to better data governance, security, and alignment with business goals. 

October 26, 2023

Learn more

Webinar

Data Discovery & Security

Data minimization and risk assessment in data discovery

Explore the concept of data minimization and its crucial role in enhancing security, privacy, and reducing risk.

October 19, 2023

Learn more

Webinar

Data Discovery & Security

Data Discovery Dispelled: Unmasking the mysteries of data

Join us for a journey into the heart of data management as we explore the depths of data within organizations and shed light on how technology can enhance data security, privacy, and compliance.

October 12, 2023

Learn more

Webinar

Data Discovery & Security

Data Discovery Dispelled: Data's dark corners

Join the first part of our Data Discovery Dispelled webinar series where we will discuss the hidden sensitive information that could pose risks for your organization.

October 12, 2023

Learn more

Report

Data Discovery & Security

OneTrust named a strong performer in 2023 Forrester Data Governance Wave​

Download The Forrester WaveTM: Data Governance Solutions, Q3 2023 report to see why OneTrust was named a strong performer.

September 26, 2023

Learn more

Data Sheet

Data Discovery & Security

Data Discovery and Security

Explore our OneTrust Data Discovery and Security data sheet to learn how you can discover and control your data while enabling your teams.

September 18, 2023

Learn more

eBook

Data Discovery & Classification

Ultimate guide to building a data governance program

Download this eBook and learn practical methods in building a flexible data governance program that aligns with your business.

August 14, 2023

Learn more

Webinar

Data Discovery & Classification

Live demo: OneTrust Data Discovery

See how OneTrust Data Discovery can help your organization achieve complete data visibility to empower your security program and reduce risk.

June 23, 2023

Learn more

Webinar

Data Discovery & Classification

Data responsibility: The information security professional’s higher purpose

Join OneTrust and KPMG for a dialogue with Information Security leaders on managing the balance between risk and reward when handling sensitive customer information.

June 20, 2023

Learn more

Webinar

Data Discovery & Classification

OneTrust Data Discovery Day: A deep dive into automating data discovery and classification

Join us for a two-hour deep dive into data discovery and how OneTrust helps privacy, IT, and security teams understaind their data and achieve risk reduction goals.

June 13, 2023

Learn more

Infographic

Data Discovery & Classification

How OneTrust Data Discovery integrates with Microsoft 365

Explore three key integration capabilities of OneTrust Data Discovery and Microsoft 365.

June 13, 2023 3 min read

Learn more

Report

Privacy & Data Governance

Gartner® Innovation Insights: Data Security Posture Management (DSPM)

Read this report from Gartner® that highlights some of the key capabilities needed in a DSPM.

 

May 30, 2023

Learn more

Webinar

Trust Intelligence

How the Onetrust platform is innovating to unlock the value of trust

Join this webinar to learn how OneTrust is enhancing its privacy management, data governance, and consent and preferences solutions to help organizations tackle data sprawl and enable regulatory agility.

May 24, 2023

Learn more

Data Sheet

Data Discovery & Security

Employee onboarding and offboarding management

Download our onboarding and offboarding management data sheet and learn how OneTrust Certification Automation can help reduce your risk exposure and improve compliance.

May 17, 2023

Learn more

White Paper

AI Governance

Navigating responsible AI: A privacy professional's guide

Download our white paper and learn how privacy teams help organizations establish and implement polices that ensure AI applications are responsible and ethical. 

May 03, 2023

Learn more

Infographic

Data Discovery & Classification

The CISO challenge: Data. Threats. Regulations.

Unstructured data poses risks due to its open access and lack of governance, and CISOs need to implement measures to track, de-risk, and protect it.

March 03, 2023

Learn more

Webinar

Data Discovery & Security

Insights & analytics: Digging into the data to measure and accelerate trust programs webinar

See how OneTrust Insights and Analytics empowers privacy, marketing, data, and security teams with reporting functionality using solution-based dashboards.

August 02, 2022

Learn more

Webinar

Data Discovery & Security

Rethinking trusted data

Join us for a discussion on the latest trends in trusted data and how you can take critical steps to build trust in data practices

May 24, 2022

Learn more

Webinar

Data Discovery & Security

Optimizing data usage through integrated data privacy and governance

Join us for a discussion on driving better business use and outcomes from data while ensuring regulatory requirements are met.

May 24, 2022

Learn more

Webinar

Data Discovery & Security

Build your foundation through data discovery & mapping

In this webinar we cover how data discover and mapping helps you streamline compliance with US privacy laws such as the CPRA, the CDPA, and Colorado's Privacy Act.

March 24, 2022

Learn more

Webinar

Data Discovery & Security

UK DSAR Automation: How Data Discovery enhances your DSAR workflow

Learn how OneTrust Data Discovery enhances DSAR workflow and automates the DSAR lifecycle in this webinar.

March 18, 2022

Learn more

Webinar

Data Discovery & Security

Data Discovery South Africa: How to create value and demonstrate trust through your data?

Watch this webinar and discover how automated data discovery is helping clients in South Africa create value and demonstrate trust. 

March 10, 2022

Learn more

Webinar

Data Discovery & Security

Data Discovery Türkiye: How to create value and demonstrate trust through your data?

Watch this webinar and discover how automated data discovery is helping clients in Türkiye create value and demonstrate trust. 

March 09, 2022

Learn more

Webinar

Data Discovery & Security

Data Discovery Hungary: How to create value and demonstrate trust through your data? | Resources | OneTrust

Watch this webinar and discover how automated data discovery is helping clients in Hungary create value and demonstrate trust.

March 08, 2022

Learn more

Webinar

Data Discovery & Security

Data Discovery Romania: How to create value and demonstrate trust through your data?

Watch this webinar and discover how automated data discovery is helping clients in Romania create value and demonstrate trust. 

March 08, 2022

Learn more

Webinar

Data Discovery & Security

Data Discovery Israel: How to create value and demonstrate trust through your data?

Watch this webinar and discover how automated data discovery is helping clients in Israel create value and demonstrate trust. 

March 05, 2022

Learn more

Webinar

Data Discovery & Security

Privacy automation: bridging the gap between compliance & data governance to deliver trusted public services

Learn how you can take the first steps towards data intelligence and advance your privacy program to the next phase of automation and maturity.

January 18, 2022

Learn more

Webinar

Data Discovery & Security

Automating the classification and mapping of sensitive data​

In this free webinar, learn how to automate the classification and mapping of sensitive data and speed compliance.

January 10, 2022

Learn more

Webinar

Data Discovery & Security

3 keys to a unified data governance program

Learn how properly governed data leads to better data quality, increased data intelligence and more trusted data. 

August 27, 2021

Learn more

Infographic

Data Discovery & Security

The 4 pillars of data intelligence

Learn the Four Pillars of Data Intelligence and discover how to develop an effective data program.

August 02, 2021

Learn more

Webinar

Data Discovery & Security

Data intelligence: Using and improving your data

In the final webinar in the series, we explore the final step on the path towards data intelligence - using and improving your data.

July 19, 2021

Learn more