How Personalization Drives Possibility: The Top 5 Things to Know Before Selecting Your CDP

Resource Consent and Preferences

Join Oracle and OneTrust for a new Marketers Master Class


In the push to be data-driven, “data overload” is almost ubiquitous with the term. And while the amount of data continues to increase, so does the expectation of personalization across the customer journey.  Yet without a single view of the customer, it is impossible to gather insights and make meaningful connections in the moments that truly matter–not to mention obtaining and organizing the data to make this achievable.


Join Liz Sze, Outbound Product Manager for Oracle’s proprietary Customer Data Platform (CDP), Oracle Unity, and Zachary Faruque, Offering Lead at OneTrust, to dive into the five things to know before selecting your CDP, the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.


By placing your customer data strategy front-and-center and implementing a CDP to make sense of it all, you can achieve truly personalized customer value at scale, in a way that never before would have been possible.

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