Marketing is on the brink of massive change. The combination of consumer data privacy sensitivities, complex privacy regulations controlling digital tracking, and the deprecation of third-party tracking technologies challenges marketers to transform how they acquire and retain customers. Pioneering businesses are focused on evolving their tracking strategy beyond cookies to end-to-end consent and preference management.
Join this webinar to gain regulatory insights and learn the value of capturing, orchestrating, and activating consent and preferences for omni-channel engagement.
- Uncover regulatory trends and updates around the world
- Gain best practices for building purposeful connections and provide hyper-personalized experiences centered around privacy
- Understand the value of a holistic consent and preference management solution to enable collection of consent, gain a 360-degree view of consented data, and fuel privacy-centric activation at speed and scale across your marketing stack