The way that customer data is gathered, used, and regulated has changed tremendously over the past decade. Tracking tools such as web cookies, Apple’s Identifier for Advertisers (IDFA), and Google Analytics have opened the door for an enormous increase in the sophistication of advertisement personalization and targeting, but some are being questioned by regulators.
Watch this on-demand webinar to learn about some of the major trends you should be aware of that may impact your marketing team.
- Gain insight into regulatory and tech trends on the horizon that are hot topics including Google Analytics, AI, IDFA, IAB TCF, and more.
- Uncover best practices to deliver marketing campaigns that follow regulatory guidelines.