CONSENT AND PREFERENCES
CONSENT AND PREFERENCES
The way that customer data is gathered, used, and regulated has changed tremendously over the past decade. Tracking tools such as web cookies, Apple’s Identifier for Advertisers (IDFA), and Google Analytics have opened the door for an enormous increase in the sophistication of advertisement personalization and targeting, but some are being questioned by regulators.
Watch this on-demand webinar to learn about some of the major trends you should be aware of that may impact your marketing team.
WATCH NOW!
Webinar
In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.
Resource Kit
Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.
Webinar
In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.