Privacy-driven marketing trends: Analytics, AI, and Adtech updates

The way that customer data is gathered, used, and regulated has changed tremendously over the past decade. Tracking tools such as web cookies, Apple’s Identifier for Advertisers (IDFA), and Google Analytics have opened the door for an enormous increase in the sophistication of advertisement personalization and targeting, but some are being questioned by regulators. 

Watch this on-demand webinar to learn about some of the major trends you should be aware of that may impact your marketing team.

  • Gain insight into regulatory and tech trends on the horizon that are hot topics including Google Analytics, AI, IDFA, IAB TCF, and more.
  • Uncover best practices to deliver marketing campaigns that follow regulatory guidelines.



View All Webinars in the Marketer’s Masterclass for Privacy and Personalization Series

On-demand webinar coming soon...

You may also like


Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

Learn more


Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 04, 2023

Learn more

Resource Kit

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

Learn more