CONSENT AND PREFERENCES

Privacy-driven marketing trends: Analytics, AI, and Adtech updates

The way that customer data is gathered, used, and regulated has changed tremendously over the past decade. Tracking tools such as web cookies, Apple’s Identifier for Advertisers (IDFA), and Google Analytics have opened the door for an enormous increase in the sophistication of advertisement personalization and targeting, but some are being questioned by regulators. 

Watch this on-demand webinar to learn about some of the major trends you should be aware of that may impact your marketing team.

  • Gain insight into regulatory and tech trends on the horizon that are hot topics including Google Analytics, AI, IDFA, IAB TCF, and more.
  • Uncover best practices to deliver marketing campaigns that follow regulatory guidelines.

WATCH NOW!

 

View All Webinars in the Marketer’s Masterclass for Privacy and Personalization Series

On-demand webinar coming soon...


You may also like

Webinar

Consent & Preferences

Live demo: How to automate consent and preference management with OneTrust

In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.

June 29, 2023

Learn more

Resource Kit

Consent & Preferences

OneTrust at Gartner Marketing Symposium 2023

Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.

May 19, 2023

Learn more

Webinar

Privacy & Data Governance

OneTrust & Tealium: Closing the compliance gap with consent enforcement

In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.

May 18, 2023

Learn more