The Business Value of Consent and Preferences
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations around opt-ins, consent, and digital marketing in particular. Along with these regulations, personalization is increasingly important to customers when choosing a brand.
With all of these changes in the industry, how can you make sure that your consent and preferences strategy is building trust with your customer base to share their data, providing a mutual value exchange?
In this whitepaper, we’ll go over the prevalent trends and challenges in the industry today, estimate the exact business value of getting this piece of the puzzle right, and take a look at a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. Download the whitepaper to learn more.