Preference management empowers consumers to take control of their relationship with a brand, providing users with more power to control privacy settings, communication frequency, and more. The technique can be used to build the effectiveness of campaigns and long-term customer relationships.

Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.

• Understand the value of collecting user preferences that can be used for targeting and progressive profiling.
• Gain best practices for building customized preference centers and web forms.
• Learn how to increase customer engagement with personalized content based on captured preferences.