Preference Management: Power Up Omni-Channel Experiences
Resource
Consent and Preferences
Preference management empowers consumers to take control of their relationship with a brand, providing users with more power to control privacy settings, communication frequency, and more. The technique can be used to build the effectiveness of campaigns and long-term customer relationships.
Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.
- Understand the value of collecting user preferences that can be used for targeting and progressive profiling.
- Gain best practices for building customized preference centers and web forms.
- Learn how to increase customer engagement with personalized content based on captured preferences.
SAVE YOUR SPOT NOW!