Bringing Privacy and Consent to Your Marketing Stack

Resource Consent and Preferences

Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems. Data centralization in a single source of truth is vital as well as consent and preference data signaling that connects with CRM and marketing automation tools.


Watch this on-demand webinar to take a deep dive into how automated integration takes the guessing out of compliant marketing activation.

  • Discover the value of consent signaling to ensure data accuracy and permission-based marketing.
  • Learn how to sync real-time, reliable first-party data to your MarTech stack.
  • Gain insight into OneTrust’s integration marketplace for consent and preference management.



View All Webinars in the Marketer’s Masterclass for Privacy and Personalization Series


The speaker Paul Wilson's profile image
Paul Wilson

Vice President of Marketing Operations & Technology


The speaker Brooke Bartos's profile image
Brooke Bartos

Director of Marketing Operations & Analytics


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