Bringing Privacy and Consent to Your Marketing Stack
Resource
Consent and Preferences

Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems. Data centralization in a single source of truth is vital as well as consent and preference data signaling that connects with CRM and marketing automation tools.
Watch this on-demand webinar to take a deep dive into how automated integration takes the guessing out of compliant marketing activation.
- Discover the value of consent signaling to ensure data accuracy and permission-based marketing.
- Learn how to sync real-time, reliable first-party data to your MarTech stack.
- Gain insight into OneTrust’s integration marketplace for consent and preference management.
WATCH NOW!
View All Webinars in the Marketer’s Masterclass for Privacy and Personalization Series
Speakers

Paul Wilson
Vice President of Marketing Operations & Technology
OneTrust

Brooke Bartos
Director of Marketing Operations & Analytics
InvoiceCloud