Unified Preference Management: How to Engage and Retain Customers

Resource Consent and Preferences

Unified preference management empowers authenticated consumers to take control of their relationship with a brand, providing more power to control privacy settings, marketing preferences, and more. The technique can be used to build the effectiveness of campaigns and long-term customer relationships.


Join this interactive webinar to learn how to increase customer loyalty and trust by delivering privacy-first experiences at every touchpoint along the consumer journey.

  • Understand the value of collecting user preferences that can be used for targeting and progressive profiling.
  • Gain best practices for building customized, privacy-first preference centers and web forms.
  • Learn how to increase customer engagement with personalized content based on captured preferences.




The speaker Bally Lotay's profile image
Bally Lotay

Senior Solutions Engineer


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