Mitigating US Privacy Risk Across Marketing Campaigns

Resource Consent and Preferences

The new era of US State privacy laws gives US consumers additional privacy rights beginning January 1, 2023. Important examples include the right to opt-out of data sharing and profiling, to limit the use of sensitive personal information (SPI), the right to rectification or correction, and the right to appeal. Get prepared for these newly expanded US consumer rights, and learn how to mitigate US privacy risk across marketing campaigns.


Watch this on-demand webinar to:

  • Understand the marketing operational impact of these newly expanded US consumer rights
  • Learn how to automate consumer rights request fulfillment
  • Understand how maturing request-based consumer rights processes to a preference-based approach can build trust with consumers and limit costly access & deletion requests.



View All Webinars in the Marketer’s Masterclass for Privacy and Personalization Series


The speaker Ethan Sailers's profile image
Ethan Sailers

Solutions Engineer


The speaker Ashlea Cartee's profile image
Ashlea Cartee

Product Marketing Manager


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