Utah Joins the US Privacy Landscape with New Comprehensive Law
The Utah Consumer Privacy Act (UCPA) passed on March 24, 2022, making it the next major state to shape the US privacy landscape.
Like the CPRA, CDPA, and CPA, the UCPA will provide consumers with several data subject rights including right of access, rectification, deletion, and the right to opt out of the collection and use of personal data for targeted advertising and for the sale of personal data. The UCPA will also require controllers to provide consumers with a reasonably accessible and clear privacy notice, among other obligations.
Watch the recording, where OneTrust DataGuidance and legal experts provide an overview of the UCPA.
Key takeaways include:
- The nature of the new Utah Consumer Privacy Act and how this will impact organizations
- How the UCPA compares to other US Privacy Laws like the CPRA, CDPA, and CPA
- What steps organizations should be taking to ensure compliance