Welcome to our video series, Innovators in Privacy Tech! At our global user conference in London, PrivacyTECH, we interviewed the best and the brightest minds in the privacy industry for their insights on everything from the California Consumer Privacy Act (CCPA), the future of privacy, how to achieve sustainability in your privacy program and more.

Today we have Alex Bryant, VP, Group Data Protection Officer at Live Nation Entertainment. Live Nation is the global leader for live entertainment with 550 million fans in 40 countries. Somewhere in the world every 18 minutes is a Live Nation Event.

Thoughts on the GDPR

Bryant notes that while yes, the GDPR is here, the biggest challenge is the misunderstanding that we’re there at the 25th of May and the work is done. You’ve spent a lot of money investing and creating this wonderful privacy program, now it’s a case of maintaining that and continuing the journey. As Bryant explains, you might have achieved everything you want to as part of your GDPR program on the runup to the 25th of May, but a lot of the time you will find it’s a stage of continuous improvement and the goal is to be optimized.

Bryant goes on to state that technology will still be one of the biggest challenges for anyone in this industry moving forward. You have blockchain, which looks at a very decentralized processing model. The GDPR typically looks at processing in a very centralized way, so as much as you had Europe touting that the GDPR will remain future-proof, I think the more technology develops, the more challenging it will be to see if GDPR really does stand the test of time. It is a case of yes, those privacy principles are quite broad, and it is a matter of interpreting those principles in light of new technology that comes.

“The more technology develops, the more challenging it will be to see if GDPR really does stand the test of time.”

Lastly, Bryant notes that we’re already starting to see it with the California Consumer Privacy Act, but GDPR is just the beginning and you will start to see this globalization of privacy law. It’s going to become not only adopting a European standard, but also recognizing that there are other laws out there that touch on privacy, but are not privacy specific laws. If you look at some of the national legislation around dispute resolution, that will mean that as much as the GDPR was touted to create this baseline, you always still need to be aware of those national nuances, and of course, from a general European perspective, we also have the ePrivacy regulation to look forward to as well.

Stay tuned for our the next Innovators in Privacy Tech post and visit our LinkedIn, Twitter and Facebook.  For more information, request a demo today and learn why OneTrust was named a leader in the Forrester New Wave™: GDPR and Privacy Management Software, Q4 2018