CONSENT & PREFERENCES

Belgian DPA approves TCF action plan: Where we go from here

The AdTech industry is on the brink of change amidst several regulatory and industry shifts. On January 11, the Belgian DPA approved an action plan to bring the processing of personal data within the IAB Europe’s Transparency and Consent Framework (TCF),  the most widely-used advertising industry framework, into compliance with the GDPR. IAB Europe will implement their action plan over the next six months.

The case centered around complaints made to the Belgian DPA in 2019 relating to the role that the IAB Europe’s TCF plays in the OpenRTB system and its use of ‘TC Strings’ to capture data subjects’ consent preferences.

Watch this on-demand webinar to gain insight into the ruling and understand what this means for customers currently using TCF to deliver consent-based ads.

Key takeaways:

  • Learn more about the ruling
  • Understand IAB Europe’s plan to bring the TCF into compliance
  • Find out what this means for publishers
  • Understand how OneTrust is responding

On-demand webinar coming soon...


You may also like

Webinar

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

Learn more

Webinar

Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 04, 2023

Learn more

Resource Kit

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

Learn more