Skip to main content

On-demand webinar coming soon...

Press Release

Marketo Selects OneTrust for Global Privacy Program and Marketing Compliance

The global leader in digital marketing automation leverages OneTrust for PIA/DPIAs, data mapping and cookie consent

October 17, 2018

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today announced Marketo is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy management and marketing compliance efforts. Marketo implemented OneTrust’s Assessment Automation for privacy impact assessments and data protection impact assessments (PIAs/DPIAs), Data Mapping modules for records of processing and Cookie Compliance and Website Scanning solution for the company’s website cookie banner and preference center.

Read the case study: Trust, Transparency, and Choice: Marketo’s Tech-Centric Approach to Privacy with OneTrust

In assessing the technology needs for its privacy program, Marketo sought a comprehensive data inventory solution that could also maintain a detailed picture of data flow processes within the organization. Marketo was also looking for a flexible, intuitive and customizable solution for its cookie banner and preference center. After extensive research, Marketo chose OneTrust to help automate and operationalize components of its privacy program and marketing compliance.

“We were receptive to the GDPR and the accompanying privacy controls and rules that came into effect because it promotes trust, transparency and choice,” said Matthew Fischer, Associate General Counsel and Chief Privacy Officer, Marketo. “As new laws come into effect such as the California Consumer Privacy Act, we know OneTrust will continue to help us with our global privacy program. We fully expect we will have to further customize modules, applications and templates to adjust to these new requirements, and OneTrust can help us with this process.”

“Marketo is a great example of a company that uses privacy as a market differentiator,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “As a leader in marketing automation, Marketo is showing its customer base that greater privacy controls can continue to yield successful marketing results. We’re proud to partner with industry leaders like Marketo on their innovative approaches to privacy management and marketing compliance.”

To learn more about how Marketo manages privacy initiatives across the globe, read the case study. For additional information, or to request a live OneTrust Privacy Management Software demo, visit OneTrust.com or email Info@OneTrust.com.

 

About OneTrust

OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with global data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and California Consumer Privacy Act. An additional 10,000 organizations use OneTrust’s technology through a partnership with the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community.

The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organization to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 300+ in-house certified privacy professionals.

The software, available in 50+ languages, is backed by 27 awarded patents and can be deployed in an EU cloud or on-premise.

OneTrust helps organizations implement GDPR requirements, including Data Protection by Design and Default (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping),  Consent Management, ePrivacy Cookie Consent, Data Subject Access Rights, Portability and Right to Be Forgotten, as well as demonstrating accountability and compliance.

PrivacyConnect, OneTrust’s GDPR community, hosts free workshops in 85 international cities, and is attended by thousands of privacy professionals to share best practices.

PrivacyTECH, OneTrust’s global user conference, occurs annually in London. OneTrust PrivacyTECH brings together privacy professionals to breakdown the latest technology innovations driving global privacy compliance.

OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in Bangalore, Melbourne, Munich and Hong Kong. The fast-growing team of privacy and technology experts surpasses 500 employees worldwide. To learn more, visit OneTrust.com.


You may also like

eBook

Privacy Management

Maturing your GDPR compliance program

This comprehensive eBook explores the key elements of a GDPR compliance program.

September 11, 2024

Learn more

eBook

Privacy Management

Understanding data transfers under the GDPR ebook

In the ebook, we delve into the fallout from Schrems II and explore how organizations based in Europe can best navigate international data transfers under the GDPR.

June 05, 2024

Learn more

Webinar

Privacy Management

Preparing for a new regulation: Lesson learned from the GDPR businesses can apply to the EU AI act?

Join our panel of experts as we celebrate GDPR Anniversary and take a closer look at the relationship between the GDPR and AI Act.

May 23, 2024

Learn more

Webinar

Privacy Management

Navigating data privacy in 2024: Global regulatory updates & compliance strategies

Join our webinar for a comprehensive overview of the latest global data privacy regulations and updates impacting businesses in 2024 and how to prepare.

March 20, 2024

Learn more

Infographic

Privacy Management

OneTrust announces partnership with Europrivacy

Learn how OneTrust and Europrivacy's partnership can help your organization achieve GDPR compliance and build trust with your customers.

December 06, 2023

Learn more

Webinar

Technology Risk & Compliance

Demonstrating GDPR compliance with Europrivacy criteria: The European Data Protection Seal

Join our webinar to learn more about the European Data Protection Seal and to find out what the key advantages of getting certified.

November 30, 2023

Learn more

Webinar

Privacy Management

Revisiting the ICO Data Protection Practitioner's Conference: Addressing your top challenges

Join OneTrust and KPMG UK to discuss the challenges of employee SARs, managing your breach response with third parties, and incident management.

October 25, 2023

Learn more

Infographic

Privacy & Data Governance

Understanding the EU Data Boundary

Download our free infographic and get the information you need to understand the EU Data Boundary and how to properly handle data in the European Union.

September 22, 2023

Learn more

Webinar

Privacy Management

Privacy in practice: PIA & DPIA with PA Consulting

Join OneTrust and PA Consulting as we discuss what makes an effective PIA, best practices, and the benefits of automation.

September 21, 2023

Learn more

Webinar

Privacy & Data Governance

Privacy in practice for data mapping: With PA Consulting and Syngenta

Join OneTrust and panelists from PA Consulting and Syngenta as we explore practical ways to build an effective data mapping program, best practices, and the need for automation.

September 14, 2023

Learn more

Webinar

Governance & Policy Management

EU-US DPF: What next for UK businesses?

Join our expert webinar as we discuss the upcoming UK-US DPF Extension and what UK businesses need to prepare to become DPF-certified.

September 06, 2023

Learn more

Webinar

Privacy Management

Unpacking the EU-US DPF

In this webinar, we cover the new EU-US Data Privacy Framework (EU-US DPF) and what privacy program managers need to know for post-Schrems II data transfers.

June 28, 2023

Learn more

Infographic

Privacy & Data Governance

The 3 priorities of the French DPO: Gain visibility, take action, automate

Download our infographic and learn about the 3 priorities of the French DPO.

May 30, 2023

Learn more

Webinar

Privacy Management

GDPR turns 5: Celebrating data protection

Northern Europe panel - Join our panel of experts as they recap the GDPR, its key concepts, and what it means for organizations and compliance. 

May 25, 2023

Learn more

Webinar

Privacy Management

Global Panel — GDPR & Tech: Key considerations of Privacy by Design and AI in tech

Join our panel of experts as we discuss the impact GDPR had on the tech industry during the past five years, the importance of privacy by design, and what to expect with AI and regulation.

May 25, 2023

Learn more

Webinar

Privacy Management

5 years of GDPR: Milestones, challenges, and opportunities

Eastern European panel - Watch our webinar as we look back on 5 years of the GDPR, AI, and their impact on Europe, the world, and your organization.

May 24, 2023

Learn more

Webinar

Privacy & Data Governance

Global Panel — GDPR & Healthcare: current regulatory guidance and enforcement

In this live webinar, our expert panel examines the first five years of the GDPR, how it changed the healthcare industry, and the changing global regulatory landscape.

May 24, 2023

Learn more

Webinar

Privacy Management

Global Panel — GDPR & Retail: building customer loyalty and trust with consent and privacy

Join us for a live panel as we discuss GDPR's impact on the retail and eCommerce industry and how companies evolved to meet the global regulatory landscape.

May 23, 2023

Learn more

eBook

Privacy Management

Getting started with GDPR compliance

This eBook covers the fundamental information you need to know in order to get your GDPR compliance program started and how OneTrust helps. 

May 23, 2023

Learn more

Infographic

Privacy Management

Comparing the FADP, Revised FADP, and the GDPR

Download our infographic to see how the Revised FADP compares with its original version and the GDPR.

May 23, 2023

Learn more

Webinar

Privacy Management

Global Panel — GDPR & Finance: Staying ahead of the regulatory and cyber landscape

How has the GDPR affected the financial industry? Join our live panel as we examine how it companies evolved to meet the regulatory challenges and what can be done to stay ahead of the curve.

May 22, 2023

Learn more

Webinar

Privacy Automation

OneTrust and Deloitte UK - Data transfers: Assessments & safeguards

OneTrust's Center of Excellence and Deloitte UK will discuss data transfers and GDPR compliance, covering the UK stance, ICO/EDBP guidance, and more.

April 04, 2023 1 min read

Learn more

eBook

Privacy Management

The 3 Priorities for DPOs in France: Gain Visibility, Take Action, Automate eBook | Resources | OneTrust

French DPOs should take three priorities into account when building their data protection and compliance programs and processes in 2023.

February 21, 2023

Learn more

Webinar

Privacy & Data Governance

Data Protection in Financial Services Week: Government keynote and international transfers

This session will examine some key issues and recent developments on international data transfers with contributions from key EU, UK, and US regulators.

February 07, 2023

Learn more

Webinar

Consent & Preferences

Belgian DPA approves TCF action plan: Where we go from here

Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.

January 12, 2023

Learn more

Webinar

Privacy & Data Governance

Keeping pace with the changing regulatory landscape: UK And EU updates webinar

Learn more about the privacy updates for the UK and the EU, what to expect in the coming year, and how to manage regulatory change.

August 15, 2022

Learn more

Webinar

Ethics & Compliance

GDPR and the EU Whistleblower Protection Directive webinar

Join this webinar to learn how to review your whistleblowing processes to comply with the EU Whistleblower Protection Directive, the GDPR and others.

July 06, 2022

Learn more

Webinar

Privacy & Data Governance

4 years of GDPR

Watch our webinar on the last 4 years of GDPR compliance and trends for the future.

May 05, 2022

Learn more

Webinar

Privacy Management

Privacy rights poland: Enhance Your DSAR process with automation, discovery & redaction

As part of our Privacy Automation webinar series, we discuss why it's important to automate DSAR fulfillment and the latest regulatory trends. 

April 03, 2022

Learn more

Webinar

Privacy & Data Governance

Know your laws: Comparing CCPA & CPRA vs. GDPR

Watch this free webinar and see how the CCPA and CPRA compare with the GDPR.

January 04, 2022

Learn more

Checklist

Privacy & Data Governance

Transfer Impact Assessment (TIA) checklist

This Transfer Impact Assessment checklist provides an overview of the key steps you can take as you perform a TIA.

December 01, 2021

Learn more

Infographic

GDPR's 8 fundamental data subject rights

Download our GDPR's 8 Fundamental Data Subject Rights infographic and learn more about the individual rights guaranteed under the EU's major privacy law. 

August 27, 2021

Learn more

eBook

Privacy & Data Governance

The ultimate guide to GDPR compliance

Download this eBook to get an ultimate guide to understanding the GDPR and implementing steps towards compliance.

August 26, 2021

Learn more

eBook

Privacy & Data Governance

10 steps to meeting the GDPR Article 30 requirement

Download this eBook and learn how to leverage data mapping for your GDPR Article 30 compliance program. 

July 22, 2021

Learn more

White Paper

Privacy Automation

Mastering PIAs & DPIAs: A complete handbook for privacy experts

Unlock the full potential of your privacy program with our complete handbook designed to equip privacy professionals with the essential tools and knowledge for establishing robust PIA and DPIA processes.

July 22, 2021

Learn more

Checklist

Privacy & Data Governance

GDPR compliance checklist

Download our GDPR compliance checklist for recommendations on improving your organization's privacy program. 

June 11, 2021

Learn more