Press Release

Marketo Selects OneTrust for Global Privacy Program and Marketing Compliance

The global leader in digital marketing automation leverages OneTrust for PIA/DPIAs, data mapping and cookie consent

October 17, 2018

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today announced Marketo is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy management and marketing compliance efforts. Marketo implemented OneTrust’s Assessment Automation for privacy impact assessments and data protection impact assessments (PIAs/DPIAs), Data Mapping modules for records of processing and Cookie Compliance and Website Scanning solution for the company’s website cookie banner and preference center.

Read the case study: Trust, Transparency, and Choice: Marketo’s Tech-Centric Approach to Privacy with OneTrust

In assessing the technology needs for its privacy program, Marketo sought a comprehensive data inventory solution that could also maintain a detailed picture of data flow processes within the organization. Marketo was also looking for a flexible, intuitive and customizable solution for its cookie banner and preference center. After extensive research, Marketo chose OneTrust to help automate and operationalize components of its privacy program and marketing compliance.

“We were receptive to the GDPR and the accompanying privacy controls and rules that came into effect because it promotes trust, transparency and choice,” said Matthew Fischer, Associate General Counsel and Chief Privacy Officer, Marketo. “As new laws come into effect such as the California Consumer Privacy Act, we know OneTrust will continue to help us with our global privacy program. We fully expect we will have to further customize modules, applications and templates to adjust to these new requirements, and OneTrust can help us with this process.”

“Marketo is a great example of a company that uses privacy as a market differentiator,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “As a leader in marketing automation, Marketo is showing its customer base that greater privacy controls can continue to yield successful marketing results. We’re proud to partner with industry leaders like Marketo on their innovative approaches to privacy management and marketing compliance.”

To learn more about how Marketo manages privacy initiatives across the globe, read the case study. For additional information, or to request a live OneTrust Privacy Management Software demo, visit or email


About OneTrust

OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with global data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and California Consumer Privacy Act. An additional 10,000 organizations use OneTrust’s technology through a partnership with the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community.

The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organization to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 300+ in-house certified privacy professionals.

The software, available in 50+ languages, is backed by 27 awarded patents and can be deployed in an EU cloud or on-premise.

OneTrust helps organizations implement GDPR requirements, including Data Protection by Design and Default (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping),  Consent Management, ePrivacy Cookie Consent, Data Subject Access Rights, Portability and Right to Be Forgotten, as well as demonstrating accountability and compliance.

PrivacyConnect, OneTrust’s GDPR community, hosts free workshops in 85 international cities, and is attended by thousands of privacy professionals to share best practices.

PrivacyTECH, OneTrust’s global user conference, occurs annually in London. OneTrust PrivacyTECH brings together privacy professionals to breakdown the latest technology innovations driving global privacy compliance.

OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in Bangalore, Melbourne, Munich and Hong Kong. The fast-growing team of privacy and technology experts surpasses 500 employees worldwide. To learn more, visit

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