Welcome to our video series, innovators in Privacy Tech! At our global user conference in London, PrivacyTECH, we interviewed the best and the brightest minds in the privacy industry for their insights on everything from the California Consumer Privacy Act (CCPA), the future of privacy, how to achieve sustainability in your privacy program and more.
Today we have Russell Davies, Global Programme Director at Dentsu Aegis Network. Dentsu Aegis Network is a multinational media and digital marketing communications company headquartered in London, United Kingdom. The company is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and is supported by its specialist/multi-market brands.
Keeping GDPR Compliance
Davies advises companies operating across multiple jurisdictions not to just focus on GDPR. Dentsu Aegis Networks operates across 144 countries and is now evolving GDPR to not relate to general data protection, but to global data protection regulations. Their goal is to achieve is a standard across Dentsu Aegis Networks.
“It’s important for companies to focus on a data governance overview that sits across IT, legal and the commercial aspects of the company.”
Davies notes that when managing GDPR compliance, it’s important to keep the organizational aspect of the company in mind. He goes on to state that often times GDPR compliance teams emerge from the IT side or a technology is seen as the answer or from a legal side, where it’s purely a hurdle to overcome or records to maintain for a certain deadline. It’s important for companies to focus on a data governance overview that sits across IT, legal and the commercial aspects of the company.
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