OneTrust’s Blake Brannon sits down with NYSE in San Francisco
June 09, 2023
Recently, Blake Brannon, OneTrust’s Chief Product & Strategy Officer, chatted with NYSE reporter Trinity Chavez about trends in trust, security, and the new way of thinking about data risk.
Watch the video to learn:
On-demand webinar coming soon...
Trust is a top-line initiative
Trust has been important to businesses for many years, mostly focused on transparency into business processes, and having a strong ethics program and code of conduct. However, these activities were often siloed within the organization.
Recently, we’ve seen a shift in how companies approach trust, as they recognize the advantages of building dedicated trust initiatives and making trust a top-level priority. This fundamental change has prompted organizations to reevaluate their approach, breaking down silos between privacy, security, ethics, and ESG. By connecting teams, data, and processes and the power of automation, companies can proactively foster trust as a powerful differentiating factor.
A new paradigm for data security
Every organization wants to use their data to become more competitive, make informed decisions, drive innovation, build solutions better attuned to their customers’ needs, and even develop and design AI. Yet, the unprecedented volume of data created and stored each day means companies are facing a new problem – data sprawl.
Data sprawl is the proliferation of data created, collected, stored, shared, and analyzed by businesses, primarily at the enterprise level. Today, organizations are managing their data across four-to-six platforms to manage data, on average. With more data spread across more platforms, the new concern is that many organizations don’t know what data they have or how it’s being used. Coupled with the rapidly evolving data, privacy, and compliance landscapes, new threats and challenges begin to emerge.
Why more data means more problems: A definitive guide to data discovery
While organizations have historically considered external bad actors and hackers as major threats to their data, data sprawl and lack of visibility into growing datasets and sensitive data adds another layer of risk. Without an understanding of an organizations’ data and where it resides, data becomes a risk. Can the organization confirm that sensitive and personal information is being protected adequately and used in a way that reflects consumers’ preferences and expectations, the right policies are set and enforced, deletion and retention requirements are met, and they have a solid understanding of the risks associated with their data? The inability to answer these questions means companies are more likely to suffer from potential regulatory enforcement, loss of trust, reputational damage, and financial consequences.
Building a fabric of trust
To address this issue and mitigate the risk of data, a trust fabric must be woven into the organization's architecture, continuously confirming that data is being used ethically and responsibly across the business. Businesses must consider their needs and goals when using data, across every team and department that is processing or controlling that information and regardless of structure. This infrastructure should be designed to monitor data usage, implement governing policies, and safeguard personal human rights and data rights. As more companies design and develop AI systems, having this infrastructure in place can help understand risks posed by AI across privacy, ethics, security, and more.
By focusing on purpose, transparency, choice, governance, security, and ethical considerations in their data, companies can establish themselves as responsible stewards of data. Responsible data use is now a business imperative, and the companies who embrace systems and processes rooted in responsible data use will have a competitive advantage in building and measuring trust.
Learn how to de-risk data and drive responsible data use across your organization: Join OneTrust at InfoSecurity Europe from June 20-22
Webinar
This webinar will explore how automating metadata capture can streamline the management of unstructured data, making it AI-ready while ensuring data quality and security.
Webinar
This webinar will uncover the top 5 data sharing challenges organizations face and demonstrate how advanced data governance solutions can streamline processes, improve data quality, and enhance compliance, allowing organizations to discover the full potential of their data assets.
Webinar
Join us for a webinar with Jim Warner and Alex Cash to explore how Snowflake and OneTrust can revolutionize your data governance strategy, helping you maintain data quality, ensure compliance, and exceed marketing ROI in 2024.
eBook
Learn why discovering, classifying, and using data responsibly is the only way to ensure your AI is governed properly.
Webinar
Join us as Ryan Karlin, Senior Director of Product Marketing highlights important updates from TrustWeek including an inside look into OneTrust's new platform features that make it easier for customers to activate data responsibly, surface and mitigate risk, and navigate the complex regulatory environment.
eBook
Download our new eBook and learn how to leverage the value of data governance across industries, including financial services, healthcare, retail, and manufacturing.
Report
OneTrust has been named a leader in the 2024 KuppingerCole Leadership Compass on Data Governance, receiving the highest rating for Product, Innovation, and Market.
Infographic
OneTrust maintains its leading position in Privacy & Data Governance, with a record number of recognitions in the last six months from KuppingerCole and Forrester
Infographic
Learn the impact a data governance program has in manufacturing and how it enables greater efficiency across your supply chain
Infographic
Make sure you choose the right data discovery solution for your organization with our comprehensive breakdown of key benefits and features to look for.
Infographic
Learn how data governance can help manage the high volume and sensitivity of data that runs through your retail operations.
Infographic
Learn how data governance can help your healthcare organization effectively manage its protected health information (PHI) and other sensitive data.
Infographic
Learn how data governance can help address common challenges in the financial services industry and protect your most critical information.
Webinar
Our expert speaker will demonstrate how common real-world data challenges can be identified, addressed, and reported on, leading to better data governance, security, and alignment with business goals.
Webinar
Explore the concept of data minimization and its crucial role in enhancing security, privacy, and reducing risk.
Webinar
Join us for a journey into the heart of data management as we explore the depths of data within organizations and shed light on how technology can enhance data security, privacy, and compliance.
Webinar
Join the first part of our Data Discovery Dispelled webinar series where we will discuss the hidden sensitive information that could pose risks for your organization.
Infographic
Download our free infographic and get the information you need to understand the EU Data Boundary and how to properly handle data in the European Union.
eBook
Download this eBook and learn practical methods in building a flexible data governance program that aligns with your business.
Webinar
See how OneTrust Data Discovery can help your organization achieve complete data visibility to empower your security program and reduce risk.
Webinar
Join us for a two-hour deep dive into data discovery and how OneTrust helps privacy, IT, and security teams understaind their data and achieve risk reduction goals.
Infographic
Explore three key integration capabilities of OneTrust Data Discovery and Microsoft 365.
Webinar
Understand common scenarios for applying data access governance within your business and key considerations for evaluating open access risk.
In-Person Event
Join us for a deep dive into embedding privacy by design into the fabric of your business to promote the responsible use of data.
Webinar
Learn how organizations who orchestrate data retention not only satisfy retention requirements, but also reduce data sprawl and breach risk.
Webinar
Join this interactive webinar to learn how Data Discovery helps information security teams gain visibility into risky data and prioritize investments.
Infographic
The rapid growth of data has increased the risk of data breaches, learn how IT and security teams can secure, monitor, and de-risk that digital information.
Infographic
Unstructured data poses risks due to its open access and lack of governance, and CISOs need to implement measures to track, de-risk, and protect it.
Webinar
In this session, we'll discuss how the requirements under upcoming US Privacy laws create an opportunity for businesses to embed privacy by default.
Webinar
Join our UK legal experts as they discuss data subject rights access requests (DSAR) and how automation streamlines fulfilment and protects privacy.
Webinar
As part of our Privacy Automation webinar series, we discuss why it's important to automate DSAR fulfillment and the latest regulatory trends.
Webinar
Join us for this instalment of our Future of Privacy Automation Series for a discussion of the challenges, key components, and building blocks of DSAR automation.
Webinar
Watch this webinar to learn more about California's employee privacy rights requirements and how to comply.
Webinar
In this webinar, learn about the risks of unstructured data and effective strategies in automating discovery.
Webinar
Watch this webinar where we discuss how Snowflake leveraged OneTrust to help better understand and classify their data.
