OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today announced OneTrust Mobile App Consent, a solution that integrates mobile consent and preference management into the market-leading OneTrust Marketing Compliance suite. OneTrust Mobile App Consent will be available in August and helps companies collect and document user consent on mobile apps, supporting compliance with the EU General Data Protection Regulation (GDPR), ePrivacy Directive, California Consumer Privacy Act (CCPA) and other global privacy regulations.
Register for the webinar: OneTrust Mobile App Consent on Tuesday 31 July at 16:00 BST / 11:00 EDT
OneTrust Mobile App Consent helps companies integrate the following capabilities into native mobile apps:
OneTrust Mobile App Consent is highly tailorable to allow organisations to build custom on-brand user interfaces and fully integrated into the OneTrust Universal Consent and Preference Management solution for a consistent consent experience across an organisation’s web and mobile platforms. OneTrust Mobile App Consent also leverages the IAB Europe Transparency and Consent Framework so companies can deliver targeted mobile ads based on the user’s consent preferences. OneTrust Consent for Mobile is available for native and web apps and can be easily deployed via the OneTrust Mobile App Consent Software Development Kit (SDK).
“Organisations globally rely on OneTrust to power the backbone of their marketing compliance activities,” said Blake Brannon, VP of Product, OneTrust. “Our size, scale and maturity in the online marketing consent, enterprise preference center and cookie consent use cases make this new mobile app solution an obvious extension to our market leading platform. In addition, our partnership with IAB Europe added a deeper layer of support for publishers globally who are looking to comply with data-driven advertising consent standards.”
OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and California Consumer Privacy Act. An additional 7,500 organizations use OneTrust’s technology through a partnership with the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community.
The software, available in 50+ languages, is backed by over 20 awarded patents and can be deployed in an EU cloud or on-premise. The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organization to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 100+ in-house certified privacy professionals.
OneTrust helps organizations implement GDPR requirements, including Data Protection by Design (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping), Universal Consent and Preference Management, ePrivacy Cookie Consent, Data Subject Access Rights, Portability and Right to Be Forgotten.
PrivacyConnect, OneTrust’s global user community, hosts in-person workshops in 85 international cities, and is attended by thousands of privacy professionals to share best practices.
OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in Munich, Bangalore and Hong Kong. The fast-growing team of privacy and technology experts surpasses 400 employees worldwide. To learn more, visit OneTrust.com.