Skip to main content

On-demand webinar coming soon...

Blog

What is data discovery?

From data access to data sprawl, businesses are dealing with unprecedented amounts of digital information that needs to be monitored, managed, and secured. Here's your guide.

Jason Koestenblatt, Team Lead, Content Marketing, OneTrust
March 10, 2023


Data.

It’s everywhere. It’s everything.

And your business is creating, capturing, processing, and controlling tons of it.

Some 2.5 quintillion bytes of data are being created each day, according to a report by G2 in early 2023. Think of a number with 18 zeroes following it! That report also showed that an internet user – that’s you – generates around 1.7 megabytes of data per second.

Chart of data points outlining key information on data bytes, breaches, and data privacy laws

The data point that may be most telling, however, is the estimation that humanity will generate three times more data in 2023 than it did in 2019. Data creation is growing faster than you can say zettabyte (as in 97 zettabytes, the estimated volume of data created in 2022).

That’s exciting, as the digital world now sees data as currency. But with great power comes great responsibility, and every data point in your company’s ecosystem can become a security and legal liability.

What does it mean to de-risk data, and how do we gain visibility and classification? Join this webinar to learn more.

Enter data discovery and the act of de-risking said data, and all the governance needed in your organization to properly harness (and safeguard) that information. Each company and, at a deeper look, each security team, is going to have pain points when it comes to their data classification structure. However, knowing what data you have, where it is, what it is – and isn’t – used for the business can be a great head start when defining next steps in discovering, controlling, and activating that data.

 

On-demand webinar coming soon...

 

More data, more problems

Acknowledging the problems that massive amount of data poses to your organization is going to be step one in proper classification.

Problem 1: Lack of visibility into a growing dataset

Your organization collects and generates a massive amount of data across different systems in a variety of forms. Before you can establish and enforce policies to promote usability, secure data, and maintain compliance, you must understand what data you have and WHY you have it.

Problem 2: Need to reconcile data risk and reward

Because of this relationship, you’re always on the hunt for technology that helps your business understand the data it has, the risks it poses to the business, external requirements (compliance) related to data, as well as the internal initiatives and expectations related to it.

Problem 3: Time to market

Your business needs to be able to find sensitive data, highlight where it lies, and be able to quickly take remediation efforts in the event of a security incident.

The average volume of data held by an enterprise grew by 42% last year. One of the biggest challenges stemming from this explosion of data is insider access. Does your company know how to monitor and manage this type of data sprawl? Join this webinar to learn more.
 

What is data access governance?

The key objective of data access governance is to gain visibility into risk and enforce data access policies. Data access management has evolved into an independent initiative that requires an autonomous strategy, budget, and implementation schedule. Data access governance covers many crucial areas, including data security; protecting PII; providing access to critical data assets; and managing permissions.
 

What is dark data?

Dark data is the information assets an organization collects, processes, and stores during regular business activities, but generally fails to use for other purposes. For example, dark data could come in the form of analytics, business relationships, and direct monetization.

Who is a data citizen?

A data citizen is an employee who is given access to an organization’s proprietary information. Use of the word “citizen” is meant to emphasize the idea that an employee’s right to access corporate data also comes with responsibilities.

What is a data estate?

A data estate is simply the infrastructure to help companies systemically manage all their owned corporate data.

What is data minimization?

Data minimization is a principle that states data collected and processed should not be held or further used unless this is essential for reasons that were clearly stated in advance to support data privacy.

What is Data Security Posture Management?

Data Security Posture Management (DSPM) is an emerging market focused on reducing risk and improving the security around an organization’s most valuable asset – its data.

What is Data Sprawl?

Data sprawl is the proliferation in the number and different kinds of digital information (data) created, collected, stored, shared, and analyzed by businesses, primarily at the enterprise level. On average, organizations have four-to-six platforms to manage data.

What is ROT Data?

Redundant, obsolete, or trivial (ROT) data is the digital information a business has despite the data having no business or legal value, i.e. a duplicated piece of information or data point that doesn’t help the company in any positive way.

In order to cull and manage ROT data, your business needs a data retention and deletion strategy. Join this webinar for tips and best practices on ensuring ROT data isn’t hindering your business.

Shift left: A data classification strategy

Data discovery has as much to do with classifying its whereabouts and importance as it does what actions should ultimately be taken with that digital information. Forward-looking security should be employing the shift left strategy. But what exactly does that mean?

Shift left is a philosophy that looks at data ingestion at the left side of a horizontal funnel (see image). According to IAPP, that narrow end represents the point when data first enters the company’s tech ecosystem. As you move right in the funnel, the amount of data grows with copies, inferences, and data analysis. The point of collection is best suited to classify and inventory data, creating downstream efficiencies. Most companies classify and inventory data toward the right side of the funnel, which is a recipe for delays, inaccuracies, and potential security incidents.

Chart demonstrating the concept of employing a shift left policy for data privacy and security

For security teams to be able to shift left in their data classification strategy, they’ll need a consumer-facing collection point for capturing consent and purpose that integrates these signals into the data map to inform the orchestration of data policies that include access and retention.

What is the responsible use of data?

Now that problems have been acknowledged and definitions for data discovery explained, how does a company responsibly use the data it captures and creates? What exactly is responsible data use?

Much like your business considers and applies guidelines and frameworks around its people, products, and processes, so should it be doing for its data. Organizations need to think of the data it has as part of the people it is tied to. The data must be treated ethically and fairly, just the way people are. 

With data creating infinite risk factors to organizations, CISOs are facing unheralded security incidents. Check out this infographic to better understand mitigation strategies. 

Consider a three-step approach to the data management lifecycle your business employs:

Discover: Uncover hidden data including good data in bad places, sensitive data with inappropriate access, and hoarded dated

Control: Trigger internal workflows to remove sensitive information, restrict access, or apply privacy-enhancing technology such as encryption or masking

Activate: Promote responsible data usage by automating core privacy workflows, and capturing and governing throughout the data lifecycle 

Businesses must consider their needs and goals when using data, no matter which department is processing or controlling that information and regardless of structure. There are six guiding principles to responsible data use that can help organizations.
 

What’s the purpose?

Data collection should be tied to a purpose, its use limited to that purpose, and disposed of when no longer needed to fulfill that purpose. For personal data, specifically, the purpose should be clearly communicated to the individual at the point of collection.

Be transparent

Organizations should clearly communicate how and why data is collected, used, and shared.

Offer the choice

Individuals should be given the ability to granularly choose or consent to how their data is being used, creating a mutual value exchange that builds trust

Implement governance

Organizations must have the proper technical controls in place to ensure that data is only used as defined by their policies and the informed consent of the individual

Protection through security

Organizations must have the proper security controls in place to ensure that data is protected from unauthorized use or disclosure

Ethical evaluations

Organizations should evaluate the ethical implications of data use as well as the legal implications, especially with emerging technologies such as artificial intelligence
 

Gain visibility and take action to de-risk your organization’s staggering amount of data. Learn how to implement those strategies in this infographic.


You may also like

Webinar

AI Governance

Automating metadata capture: Future-proofing data management for AI

This webinar will explore how automating metadata capture can streamline the management of unstructured data, making it AI-ready while ensuring data quality and security.

January 14, 2025

Learn more

Webinar

Navigating the top 5 data sharing challenges

This webinar will uncover the top 5 data sharing challenges organizations face and demonstrate how advanced data governance solutions can streamline processes, improve data quality, and enhance compliance, allowing organizations to discover the full potential of their data assets.

October 31, 2024

Learn more

Webinar

Data Discovery & Classification

Enhancing Data Governance: OneTrust and Snowflake strategies for data-driven businesses

Join us for a webinar with Jim Warner and Alex Cash to explore how Snowflake and OneTrust can revolutionize your data governance strategy, helping you maintain data quality, ensure compliance, and exceed marketing ROI in 2024.

September 24, 2024

Learn more

eBook

AI Governance

Data and AI governance for responsible use of data

Learn why discovering, classifying, and using data responsibly is the only way to ensure your AI is governed properly.

September 12, 2024

Learn more

Webinar

Data Discovery & Classification

Catch it live: See the all-new features in OneTrust's Spring Release and Post-TrustWeek recap

Join us as Ryan Karlin, Senior Director of Product Marketing highlights important updates from TrustWeek including an inside look into OneTrust's new platform features that make it easier for customers to activate data responsibly, surface and mitigate risk, and navigate the complex regulatory environment.

June 06, 2024

Learn more

eBook

Privacy & Data Governance

Data governance across industries: Leveraging your organization's most valuable asset

Download our new eBook and learn how to leverage the value of data governance across industries, including financial services, healthcare, retail, and manufacturing.

April 17, 2024

Learn more

Report

Data Discovery & Classification

The KuppingerCole Leadership Compass on Data Governance

OneTrust has been named a leader in the 2024 KuppingerCole Leadership Compass on Data Governance, receiving the highest rating for Product​, Innovation​, and Market.

March 08, 2024

Learn more

Infographic

Data Discovery & Classification

OneTrust Privacy & Data Governance Cloud gains momentum with widespread industry recognition

OneTrust maintains its leading position in Privacy & Data Governance, with a record number of recognitions in the last six months from KuppingerCole and Forrester

March 07, 2024

Learn more

Infographic

Data Discovery & Classification

Data governance in manufacturing: Challenges and use cases

Learn the impact a data governance program has in manufacturing and how it enables greater efficiency across your supply chain

February 26, 2024

Learn more

Infographic

Data Discovery & Classification

What to look for in a data discovery solution

Make sure you choose the right data discovery solution for your organization with our comprehensive breakdown of key benefits and features to look for.

February 20, 2024

Learn more

Infographic

Data Discovery & Classification

Data governance in retail: Challenges and use cases

Learn how data governance can help manage the high volume and sensitivity of data that runs through your retail operations.

February 12, 2024

Learn more

Infographic

Data Discovery & Classification

Data governance in healthcare: Challenges and use cases

Learn how data governance can help your healthcare organization effectively manage its protected health information (PHI) and other sensitive data.

February 08, 2024

Learn more

Infographic

Data Discovery & Classification

Data governance in financial services: Challenges and use cases

Learn how data governance can help address common challenges in the financial services industry and protect your most critical information.

January 12, 2024

Learn more

Webinar

Data Discovery & Security

A guided tour of OneTrust Data Discovery magic

Our expert speaker will demonstrate how common real-world data challenges can be identified, addressed, and reported on, leading to better data governance, security, and alignment with business goals. 

October 26, 2023

Learn more

Webinar

Data Discovery & Security

Data minimization and risk assessment in data discovery

Explore the concept of data minimization and its crucial role in enhancing security, privacy, and reducing risk.

October 19, 2023

Learn more

Webinar

Data Discovery & Security

Data Discovery Dispelled: Unmasking the mysteries of data

Join us for a journey into the heart of data management as we explore the depths of data within organizations and shed light on how technology can enhance data security, privacy, and compliance.

October 12, 2023

Learn more

Webinar

Data Discovery & Security

Data Discovery Dispelled: Data's dark corners

Join the first part of our Data Discovery Dispelled webinar series where we will discuss the hidden sensitive information that could pose risks for your organization.

October 12, 2023

Learn more

Infographic

Privacy & Data Governance

Understanding the EU Data Boundary

Download our free infographic and get the information you need to understand the EU Data Boundary and how to properly handle data in the European Union.

September 22, 2023

Learn more

eBook

Data Discovery & Classification

Ultimate guide to building a data governance program

Download this eBook and learn practical methods in building a flexible data governance program that aligns with your business.

August 14, 2023

Learn more

Webinar

Data Discovery & Classification

Live demo: OneTrust Data Discovery

See how OneTrust Data Discovery can help your organization achieve complete data visibility to empower your security program and reduce risk.

June 23, 2023

Learn more

Webinar

Data Discovery & Classification

OneTrust Data Discovery Day: A deep dive into automating data discovery and classification

Join us for a two-hour deep dive into data discovery and how OneTrust helps privacy, IT, and security teams understaind their data and achieve risk reduction goals.

June 13, 2023

Learn more

Infographic

Data Discovery & Classification

How OneTrust Data Discovery integrates with Microsoft 365

Explore three key integration capabilities of OneTrust Data Discovery and Microsoft 365.

June 13, 2023 3 min read

Learn more

Webinar

Data Discovery & Classification

Monitoring least privilege access risks

Understand common scenarios for applying data access governance within your business and key considerations for evaluating open access risk.

May 18, 2023

Learn more

In-Person Event

Privacy & Data Governance

Privacy in practice

Join us for a deep dive into embedding privacy by design into the fabric of your business to promote the responsible use of data.

May 09, 2023

Learn more

Webinar

Data Discovery & Classification

Orchestrating data retention & deletion to reduce ROT data

Learn how organizations who orchestrate data retention not only satisfy retention requirements, but also reduce data sprawl and breach risk. 

April 27, 2023

Learn more

Webinar

Data Discovery & Classification

De-Risking data with visibility & classification

Join this interactive webinar to learn how Data Discovery helps information security teams gain visibility into risky data and prioritize investments.

April 11, 2023

Learn more

Infographic

De-risking data through visibility and action

The rapid growth of data has increased the risk of data breaches, learn how IT and security teams can secure, monitor, and de-risk that digital information.

March 09, 2023

Learn more

Infographic

Data Discovery & Classification

The CISO challenge: Data. Threats. Regulations.

Unstructured data poses risks due to its open access and lack of governance, and CISOs need to implement measures to track, de-risk, and protect it.

March 03, 2023

Learn more

Webinar

Data Discovery & Classification

Mitigating US privacy risk to control your organization’s attack surface

In this session, we'll discuss how the requirements under upcoming US Privacy laws create an opportunity for businesses to embed privacy by default.

November 17, 2022

Learn more

Webinar

Data Discovery & Classification

UK panel: What are data subject access requests and how do you manage them?

Join our UK legal experts as they discuss data subject rights access requests (DSAR) and how automation streamlines fulfilment and protects privacy.

April 19, 2022

Learn more

Webinar

Privacy Management

Privacy rights: Enhance Your DSAR process with automation, discovery & redaction

As part of our Privacy Automation webinar series, we discuss why it's important to automate DSAR fulfillment and the latest regulatory trends. 

March 22, 2022

Learn more

Webinar

Data Discovery & Classification

UK DSAR automation: From intake to redaction and beyond

Join us for this instalment of our Future of Privacy Automation Series for a discussion of the challenges, key components, and building blocks of DSAR automation.

March 14, 2022

Learn more

Webinar

Data Discovery & Classification

Meeting California's employee privacy rights requirements

Watch this webinar to learn more about California's employee privacy rights requirements and how to comply.

March 08, 2022

Learn more

Webinar

Data Discovery & Classification

Tackling unstructured data challenges

In this webinar, learn about the risks of unstructured data and effective strategies in automating discovery.

March 02, 2022

Learn more

Webinar

Data Discovery & Classification

Snowflake and OneTrust: Integrated data governance for your enterprise data

Watch this webinar where we discuss how Snowflake leveraged OneTrust to help better understand and classify their data.

October 05, 2021

Learn more