Consent, Preferences & First-Party Data
Resource
Consent and Preferences
Digitalization and data-driven marketing accelerated this year, causing companies to re-think their digital strategies. Privacy is the next frontier for brand differentiation, led by a trust-centric approach to customer experience. Marketers, privacy, and tech teams face a wave of challenges in 2022 as new and evolving legislations are driving the rapid deprecation of third-party cookies, all while consumers are demanding perzonalisation and transparency from brands.
Join this webinar to learn how incorporating strategic consent and preference management into your business strategy can help ensure your teams are:
- Building trust by ensuring transparency with your customers on what data your business is collecting and why
- Expanding your marketable data base through consented first-party data capture
- Honoring customers’ preferences through marketing and data platforms
- Empowering audiences to manage their own data privacy and engagement experience, all while enabling your marketing teams to drive increased ROI
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