COOKIE CONSENT
COOKIE CONSENT
Privacy regulations, the looming deprecation of third-party cookies and changes to app tracking are providing real challenges for marketers today. At the same time, consumers prefer personalized experiences more than ever.
But consider this: Brands have a number of tools at their disposal to help manage consumer targeting in this new era of privacy-first marketing. And those that not only adhere to consumer preferences relating to data use but also leverage them to craft tailored experiences will build trust, loyalty and brand affinity as a result.
In this conversation with Alex Cash, Director of Strategy for OneTrust Consent and Preference Management, you will discover:
Coproduced by ChiefMarketer
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Resource Kit
Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!