Webinar with mParticle and OneTrust

The loss of third-party data sources that rely on tracking and personalized activities means that marketers need to rethink digital strategies to maintain their marketable database. First-Party Data and Trust are the new gold standards for businesses. As a result, organizations are seeking opportunities to deliver trusted experiences using consented first-party data. This approach helps build personal relationships with your audience and allows you to deliver experiences that create business value through trust.

Watch this on-demand webinar with mParticle and OneTrust to gain:

• Guidance for preparing for a cookieless world and different opportunities to future-proof your marketable database.
• Best practices for delivering trusted experiences rooted in capturing valuable first-party data and syncing that data to mParticle for privacy-first activation.
• Knowledge for leveraging consented first-party data to drive personalization, segmentation, and ultimately enhance campaigns.