Data Distribution: Integrating Consent & Preferences into MarTech & Business Systems
Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems including Salesforce, Oracle, Adobe and more. Marketers are faced with a unique set of challenges from data duplication and non-compliance, to driving personalization while appropriately managing consent and preferences.
Instilling balance between all of the activities that lead to successful marketing campaigns – and doing so in a way that prioritizes privacy – is no small feat. So, how do you do it? Learn how to prepare for a “cookieless world” and achieve privacy-first data capture and distribution.
Watch this on-demand webinar as OneTrust Consent & Preferences expert, Ryan Karlin, highlights the following:
- Enabling customers to tell your brand explicitly what kind of personalization they want in a privacy-conscious way
- Building trust while providing the control and personalization your consumers want
- Syncing real-time, reliable first-party data to your MarTech stack to ensure accuracy and permission-based remarketing