As privacy regulations continue to expand and consumers demand more clarity and control over how their personal information is being, publishers need to prioritize privacy and trust as fundamental aspects of their strategies. This webinar will explore the interconnected system of privacy and advertising, and provide best practices for delivering privacy-first experiences based on consumer consent choices. Gain insights into global consent requirements for advertising, learn best practices for implementing a consent-based advertising strategy, and discover the value of putting consumers in control of the business-consumer relationship with consent and preference management.

Join this webinar to gain the knowledge and tools you need to prioritize privacy and trust in your advertising strategies, and to deliver privacy-first experiences based on consumer consent choices.

Key Takeaways:

1. Understanding Consent Requirements: Gain an understanding of the consent requirements for behavioral advertising across different major jurisdictions. This knowledge will help organizations ensure compliance with global privacy laws and regulations.

2. Best Practices for Permission-Based Advertising: Learn best practices for implementing a permission-based strategy, including how to obtain and manage consumer consent, and how to provide consumers clarity and control while delivering privacy-first experiences.

3. Putting Consumers in Control: Uncover the value of putting consumers in control of the business-consumer relationship with consent and preference management. By empowering consumers to make informed choices about how their personal information is used, organizations can build trust and strengthen their relationships with customers.