How to Drive Enhanced Marketing & CX Campaigns Through Trusted Data Use

Resource Consent and Preferences Cookie Consent Cookies

Oracle and OneTrust Webinar


As data privacy makes its way further into the heart of personalization, the right technology, in addition to approaching privacy and customer experience as a team sport, can help brands continue to show their customers they care and build lifetime value. To do this, the most important step is ensuring the right foundation is in place to not only collect consent and preferences, but also uphold them throughout a customer’s journey (wherever and whenever they may want to engage). Furthermore, one of the most crucial components to build trust and increase marketing ROI, is using and syncing reliable consent and preferences data in a Customer Data Platform (CDP), such as Oracle Unity.


Watch this on-demand webinar with Oracle and OneTrust subject matter experts to learn:

  • How marketers are pivoting to a privacy-first zero-and-first party data strategy amidst cookie deprecation.
  • How to demonstrate data transparency with control over preferences to engage with consumers in channels and frequencies they desire.
  • Key technologies that can work together to support your brand’s privacy and customer experience efforts, specifically, a Trust Intelligence Platform with a Consent and Preferences solution and a Customer Data Platform (CDP). Learn how they can help you build a data foundation to enhance your efforts in powering privacy-centric personalization.



The speaker Jake Spencer's profile image
Jake Spencer

Principal Product Strategy


The speaker Ethan Sailers's profile image
Ethan Sailers

Solutions Engineering


Watch Video

Note: All fields marked with * are required

I’d like email updates on local events, news, resources and products to stay connected with the OneTrust community. Unsubscribe at any time.

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform

How would you like us to contact you?

Help us to continue providing free events and content by sharing your details with our event sponsors for the purposes of communicating relevant goods, services and events.

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

Onetrust All Rights Reserved