As data privacy makes its way further into the heart of personalization, the right technology, in addition to approaching privacy and customer experience as a team sport, can help brands continue to show their customers they care and build lifetime value. To do this, the most important step is ensuring the right foundation is in place to not only collect consent and preferences, but also uphold them throughout a customer’s journey (wherever and whenever they may want to engage). Furthermore, one of the most crucial components to build trust and increase marketing ROI, is using and syncing reliable consent and preferences data in a Customer Data Platform (CDP), such as Oracle Unity.
Watch this on-demand webinar with Oracle and OneTrust subject matter experts to learn:
- How marketers are pivoting to a privacy-first zero-and-first party data strategy amidst cookie deprecation.
- How to demonstrate data transparency with control over preferences to engage with consumers in channels and frequencies they desire.
- Key technologies that can work together to support your brand’s privacy and customer experience efforts, specifically, a Trust Intelligence Platform with a Consent and Preferences solution and a Customer Data Platform (CDP). Learn how they can help you build a data foundation to enhance your efforts in powering privacy-centric personalization.