CONSENT & PREFERENCES
CONSENT & PREFERENCES
As data privacy makes its way further into the heart of personalization, the right technology, in addition to approaching privacy and customer experience as a team sport, can help brands continue to show their customers they care and build lifetime value. To do this, the most important step is ensuring the right foundation is in place to not only collect consent and preferences, but also uphold them throughout a customer’s journey (wherever and whenever they may want to engage). Furthermore, one of the most crucial components to build trust and increase marketing ROI, is using and syncing reliable consent and preferences data in a Customer Data Platform (CDP), such as Oracle Unity.
Manager,
Principal Product Strategy
Oracle
Manager,
Solutions Engineering
OneTrust
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Webinar
Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.