CONSENT & PREFERENCES
CONSENT & PREFERENCES
Publishers leveraging the IAB Europe Transparency and Consent Framework (TCF) need to prepare to switch to support for TCF v2.0 before August 15 when support for TCF v1.1 will end. We understand the complexity the framework can cause, so we are providing a checklist to help you navigate your migration and get your questions answered by a OneTrust publisher expert.
With an IAB-approved CMP like OneTrust PreferenceChoice, publishers can easily put a CMP banner or overlay on their website that gets the user’s consent before any ads are delivered. That “right consent” is then automatically sent to IAB Europe’s pre-approved vendors, and voila – targeted ads are delivered, too.
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Resource Kit
Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!