Goodbye Cookies, Hello Identifiers: How to Win in a Multi-Device World

Saying Goodbye to Third-Party Cookies

Third-party cookies are going away. How can publishers and advertisers prepare for this change? How can you protect revenue, drive opt-ins, understand your customers, protect the user experience, and build trust? One solution—identity-based consent.

Identity-Based Consent

Have you started reading content on your phone, then jumped to your desktop to finish the article, and got prompted with the same pop-up asking about consent? In an ideal world, to provide a unified experience across devices, consent and preferences should be synced.

Although advertising is seemingly more complicated due to privacy regulations and technology changes, there are now more ways to reach consumers, which can add additional confusion to capturing consent and preferences. In addition to desktop and mobile browsing, audiences are turning to mobile apps, connected devices (CTVs), and over-the-top (OTT) services to consume content on the go, wherever they are. Publishers and advertisers can utilize identity-based consent to ensure compliance and minimize friction within the user experience.

Next Steps

Watch the webinar recording to learn about the challenges and opportunities with cross-device consent and how creating a profile for users based on identity is the solution to many obstacles the ad tech landscape is facing now, including the removal of third-party cookies. Complete the form to watch it now, or connect with a OneTrust team member to learn more or start a free trial of our consent and preference software.