OneTrust Consent Management for Publishers: Delivering a personalized user experience

September 23, 2019

Blue and violet gradient background

Delivering personalized ads is critical for publishers, ad tech vendors, and users themselves. Publishers want to be show the right content, ad tech vendors want to deliver that right content, and users are more likely to engage with and drive value from ads that are relevant.

The ecosystem is designed to show the right ads to the right user – and most importantly, with the right user consent. Global privacy laws like the GDPR highlight that user consent is imperative to delivering these personalized ad experiences.

But how do publishers manage user consent – oftentimes dealing with dozens of domains, thousands of users and millions of consent transactions across a variety of standards and frameworks – IAB Europe TCF v2.0, Google Ad Manager, Adobe Advertising Cloud, OTT, Facebook Pixel and and DAA AdChoices – just to name a few?

Register for the webinar: OneTrust Consent Management for Publishers: Delivering a Personalized User Experience on Wednesday, Oct. 16 at 11:00 am ET / 16:00 BT

Publishers need a consent management provider (CMP) that works across regulations, standards and frameworks. And there’s where OneTrust Consent Management Platform (CMP) for Publishers and Advertisers comes into play. The CMP works across regulations and frameworks to give publishers and vendors the tools they need to deliver personalized advertisements in a compliant way.

Manage consent across frameworks and standards on mobile and web with OneTrust CMP, including:

  • IAB Europe TCF v2.0.
  • Google AdSense and Ad Manager
  • Salesforce DMP/Audience Studio
  • FreeWheel
  • Adobe Advertising Cloud
  • Over-the-Top (OTT) and Connected TV
  • Facebook Pixel and Facebook Lookalike Audiences
  • DAA AdChoices
  • mParticle

and dozens of other consent standards and frameworks across mobile, web and TV.

Learn more in our press release: OneTrust Consent Management for Publishers Solution Supports Leading Consent Standards and Frameworks


Screenshot of the onetrust platform website details dashboard


Leverage the fully customizable OneTrust CMP with features including:

  • Ongoing Website & Mobile App Scanning
  • Publisher-Specific Consent Collection
  • Geo-Targeting by Regions
  • User Preference Centers

and deliver a customized user experience with in-depth reporting platforms for A/B testing and to demonstrate compliance success and opt-in rates.

Want to learn more about how OneTrust CMP can deliver a great user experience and compliant, personalized ads? Be sure to  register for our webinar: OneTrust Consent Management for Publishers: Delivering a Personalized User Experience on Wednesday, Oct. 16 at 11:00 am ET / 16:00 BT.


Screenshot of a website with a cookie setting modal open

You may also like


Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

Learn more


Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 04, 2023

Learn more


Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

Learn more