Consumer Rights Automation

Release Date: September 12, 2019
Session Type: Beginner

The CCPA introduces new rights for California residents – requiring companies that conduct business in the State of California to implement structural changes to their privacy programs. These new consumer rights, like the right to access and delete personal information, as well as the right to opt out of the sale of personal information, have resulted in two critical challenges. First, organizations need a scalable and efficient way to process and respond to consumer requests to exercise their new rights to information and deletion. Second, organizations must maintain detailed, ongoing records for compliance. In this video, you’ll learn practical solutions to meet the challenges of Consumer Rights Management by automating the intake and fulfillment of consumer requests.

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