The California Consumer Privacy Act (CCPA) has gone into effect. Companies worked hard to meet a January 1, 2020 deadline, building processes to handle consumer rights requests.
But it’s not over yet. In fact, the CCPA enforcement date is still ahead: July 1, 2020.
With this calm before the storm, companies have a golden opportunity to look for scalable solutions to improve and shore up their CCPA programs in order to be fully compliant.
Because this is so important, we’re sharing the next steps you should take to evolve your CCPA program before the pending enforcement date. From training to technology to a simple review of all your assets, using this time wisely could help you stay on the right side of the law and your customers.
Double Check All Requirements Are Met
If implementing the CCPA requirements felt rushed at your company, you’re not alone.
With a tight deadline to get everything in place, it was hard not to speed through some of the steps. This could potentially leave room for error, though.
Before the enforcement deadline hits, you’ll want to review each of the CCPA requirements as well as the California Attorney General’s latest guidance and make sure your privacy program measures up. Make sure each step of the process is completed, mapped, and implemented accurately and in a timely manner.
Just like the CCPA, your privacy program is ever-evolving. Make sure to benchmark against these requirements to show the work you’ve done towards compliance.
And make sure you have a process in place that complements your team and technology.
Train Your Team
Another step to take as you wait for the enforcement deadline is training staff.
Make sure all team members understand what the CCPA requires, how it impacts the day-to-day company operations, and who will be responsible for fulfilling and maintaining CCPA program requirements, including consumer rights requests.
The truth is, if you only train your marketing team or privacy team about the CCPA, you’re risking an employee outside these groups handling information in a non-compliant way. By proactively training all team members, you’re avoiding this behavior happening at all.
Assess Your Technology
Before the enforcement date, you have the opportunity to assess your CCPA program technology. You can judge how it performs in real life and whether it delivers on its promises.
Privacy management technology should automate the execution of most CCPA requirements, making ongoing processes efficient and stress-free. By testing your systems before the enforcement date, you’ll be able to locate any gaps you missed in set up or onboarding.
Technology is critical to success for CCPA compliance. Making sure yours is a good fit for your organization and performs correctly should be a top priority before the enforcement deadline hits.
Take Your CCPA Program to the Next Level
The way to up your game when it comes to your CCPA program is working it into the very core of your marketing and company operations. It can’t be a one-time project; rather, compliance should be a driving force in the roadmap of your company.
This has an added benefit: By driving customer-centric compliance efforts, marketing practices, and messaging, you’ll earn more customer trust that translates into engagement.
For more ideas and recommendations for key areas to evolve your CCPA privacy program beyond the enforcement deadline, watch this master class. To learn more about how OneTrust can help your business comply with the CCPA, visit OneTrust for CCPA or request a demo today.